Sat, Jul 22, 2017 | updated 06:54 AM IST

Hero Motocorp is most viewed auto brand online in India

Updated: Aug 26, 2016 16:22 IST      
Hero Motocorp is most viewed auto brand online in India

New Delhi [India], Aug 26 (ANI): According to an industry study by video intelligence company Vidooly, Hero Motocorp is India's most viewed auto brand on online in India.

Hero Motocorp emerged as the leading auto brand averaging over 1.3 million views across video sharing platforms such as Youtube, Facebook, Twitter and Instagram.

The study by Vidooly was conducted across 19 leading automobile brands in India. The study included 13 car brands such as Maruti, BMW India, Mercedes India, Audi India, Mahindra Auto, Honda India, Hyundai India, Renault India, Ford India, Chevrolet India, Volkswagen India, Toyota India, Datsun India, and 6 bike brands such as Bajaj Auto, TVS, Suzuki, Yamaha, Hero Motocorp and Honda two wheelers.

Hero Motocorp is followed by Audi India with an average of 524,000 views across social media. Chevrolet India follows a close third with an average of 414,000 views across social media. Mahindra and BMW India take the 4th and 5th spot with an average of 179,000 views and 165,000 views online respectively.

Talking about the research Nishant Radia, CMO and co-founder of Vidooly said, "Youtube is increasingly becoming the platform of choice for auto brands to engage young buyers. As evident from the study the Indian market is predominantly focused on two wheelers hence reviews of bikes and the biking category tops 4 wheeler brands significantly. Increasingly auto brands are also embracing newer platforms like Instagram, Snapchat and Periscope to advertise and capture the attention of potential buyers. In coming days we will see this trend rising as smartphones, cheaper data plans and better video content becomes more prevalent online."

In the study conducted Youtube emerged as the leading platform for content sharing of choice by auto brands followed by Facebook, Twitter and Instagram. Auto brands are using both short form and long form content to engage buyers across age groups. Auto brands are adopting offbeat marketing strategies by engaging with online celebrities, social media influencers and youtubers for their marketing campaigns.

Indians spent over 400,000 hours watching Youtube ads this year according to a statement by Google. India is also Facebook's second largest market after United States. Keeping in line with these trends auto manufacturers are increasingly taking advantage of digital video platforms to tell their stories. (ANI)

New Delhi [India], July 21 (ANI): Global cyber-security company Kaspersky Lab has seen one man's mission grow into a global crusade against cybercrime. With innovation and vision at its heart, this year will see Kaspersky Lab take its fight to new heights - launching key initiatives such as the adaptive Kaspersky Security Cloud and the Kaspersky OS - to empower businesses and consumers to protect themselves from ever-evolving threats.

Full Story >>

New Delhi [India], July 21 (ANI): Intel on Friday launched the Movidius Neural Compute Stick, a USB-based deep learning inference kit and self-contained artificial intelligence (AI) accelerator that delivers dedicated deep neural network processing capabilities to a wide range of host devices at the edge.

Full Story >>

New Delhi [India], July 21 (ANI): World leader in digital security Gemalto has announced delivering of flexible connectivity for Lenovo smart devices across 160 countries.

Full Story >>

James Dyson award takes place for first time in India

Updated: Jul 20, 2017 20:20 IST     

New Delhi [India], July 20 (ANI): Dyson, a British technology company, launched its globally renowned James Dyson Award in India for the first time this year.

Full Story >>

New Delhi [India], July 20 (ANI): Casio Computer Co., Ltd. has announced the launch of MP-12R, a calculator with a Remainder Calculation function designed to be useful for warehouse operations.

Full Story >>

New Delhi [India], July 20 (ANI): Truecaller on Thursday rolled out its newest update for Android 8.21 with interface changes for easier access to spam inbox.

Full Story >>

Protect your gadgets in Monsoon!

Updated: Jul 20, 2017 14:02 IST     

New Delhi [India], July 20 (ANI): Finally the season to get all drenched is here and with it, is the threat for your gadgets.

Full Story >>

New Delhi [India], July 19 (ANI): Mahindra Comviva on Wednesday announced an update on its payPLUS payment solution, wherein the platform will enable merchants with a unified payment acceptance.

Full Story >>

Casio's Privia PX-870 to recreate grand piano experience

Updated: Jul 19, 2017 17:57 IST     

Tokyo [Japan], July 19 (ANI): Casio Computer Co., Ltd., has announced the release of Privia PX-870, a stylish compact digital piano that recreates the rich and expansive tone of a grand piano with the lid open.

Full Story >>

New Delhi [India], July 19 (ANI): Aiming to further strengthen their hold in the consumer PC market, Lenovo on Wednesday launched an array of future-ready laptops, consisting of ultra-sleek devices offering powerful computing to today's millennials.

Full Story >>

Facebook hires former Uber PR chief as VP of communications

Updated: Jul 19, 2017 02:15 IST     

London [UK], July. 19 (ANI): Facebook has announced that Rachel Whetstone, the former top public relations executive at Uber, is joining the social media giant as vice-president of communications for Instagram, WhatsApp and Messenger.

Full Story >>

London [UK], July 18 (ANI): Marking 'World Emoji Day' celebrations, Apple on Monday launched a new series of emojis, panning across women with a headscarf, bearded men, and even one of a breastfeeding mother!

Full Story >>

Imarticus Learning collaborates with renowned names

Updated: Jul 18, 2017 19:52 IST     

New Delhi [India], July 18 (ANI): With major developments taking place in the edtech space, Imarticus Learning, has collaborated with prominent industry leaders for its new Prodegree courses.

Full Story >>

SPPL launches 'Kodak TV' portable speaker in India

Updated: Jul 18, 2017 17:09 IST     

New Delhi [India], July 18 (ANI): Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee on Monday unveiled its portable speaker, marking the beginning of its venture of creating a complete sound experience.

Full Story >>

New Delhi [India], July 18 (ANI): CogniCor, one of the leading AI-based platforms which offers cognitive virtual assistant solutions, has been ranked fourth amongst the key international chatbot solution providers in the 'Global Chatbots Market Professional Survey Report 2017'.

Full Story >>

New Delhi [India], July 18 (ANI-Businesswire India): Techmagnate, the leading Digital Marketing & Website Designing Company in Delhi, is doubling its Online Reputation Management (ORM) team to meet the growing demand for ORM Services in the domestic and international markets. The agency was recently in the news for having won the Best Places to Work in 2017 award from CEO Magazine. They already have an impressive portfolio of brands, celebrities, politicians, doctors, real estate developers, hospitals, hotels and restaurants that depend upon the agency to protect their reputation. The agency helps its clients build a strong online reputation so they can show themselves in the best light and influence consumer behaviour and purchase decisions.

Full Story >>

Ericsson appointed as connectivity partner of Chelsea FC

Updated: Jul 17, 2017 16:16 IST     

New Delhi [India], July 17 (ANI): Ericsson on Monday was announced as the connectivity partner for Stamford Bridge - Chelsea Football Club's home stadium in Fulham, London. Free Wi-Fi coverage will be provided via the small cell as a service connected venue business model whereby Ericsson designs, builds and operates the network on the customer's behalf.

Full Story >>

Xender ranks among Top 3 apps on Samsung Tizen Store

Updated: Jul 15, 2017 21:38 IST     

New Delhi [India], Jul 15 (ANI): The launch of cost-effective Tizen smartphones by Samsung is already creating waves in India, and is expected to play a significant role in further strengthening its position in the market.

Full Story >>

New Delhi [India], July 15 (ANI): Technology in both its evolutionary form and in its revolutionary form has made our everyday life faster. We want everything instantly and to be more specific at our doorstep.

Full Story >>

New Delhi [India], July 13 (ANI): In early 2017, Kaspersky Lab researchers noted increased activity by an APT called Spring Dragon (also known as LotusBlossom). The attacks involved new and evolved tools and techniques and targeted countries around the South China Sea.

Full Story >>