Mon, Feb 27, 2017 | updated 02:42 AM IST

LeEco to expand its ecosystem in India

Updated: Jul 21, 2016 11:36 IST

New Delhi, July 21 (ANI): In the last couple of years, smartphone players in India are fighting a hardware specs war but now this trend needs to change. Smartphones are becoming commoditized and consumers of today are not just looking for a simple handset with high specs but rather a holistic digital experience.

This is where companies such as LeEco come in. This internet and technology giant hailing from China has an ecosystem model where various businesses ranging from content to devices co-exist and support each other enabling a much broader offerings and richer user experience.

It entered India last January and managed to stir up the Indian mobile industry in a short span of time with its superphones and the so called ecosystem behind it. Its customers not only get a smartphone but also can enjoy a pretty rich selection of entertainment content.

So far, LeEco has partnered with some of the biggest names in the entertainment space such as Eros Now, Yupp Tv and Hungama Music to make sure it has enough offerings for its users.

The testimonial to popularity is the success its superphones have garnered so far. The company said in a statement that it has gathered more than two million registrations during its flash sales for its first generation superphones.

Customers of other smartphone brands only get a phone, but LeEco users can access a growing library of 2000+ movies, 3000+ hours of curated shows, 150+ live TV channels and 1.9 million songs with lossless audio to users as part of the membership program.

LeEco is pretty creative in curating its content which also include live streaming of international entertainment events and concerts.

To lure more adopters, LeEco is offering one-year subscription to all its superphone customers, which otherwise would cost Rs. 4,990.

Although what LeEco is doing in India is very different but there is going to be much more to come judging from its existing businesses in China, which is a lot bigger and more complex.

In China, LeEco has evolved from one of the largest video streaming companies to an ecosystem company with businesses ranging from entertainment, consumer electronics, internet finance and even automobile. As the company is very committed in the Indian market, much more of this ecosystem may come to India.

LeEco has one of the largest content library of movies, TV dramas, entertainment shows, concerts, and sports in China. They can only be viewed only on LeEco's devices that include smartphones, TVs and electric vehicles.

In India too, LeEco is likely to achieve the same in the future. But currently its vast Indian library can only be accessed by its smartphones.

At present, LeEco is offering its Super TVs in US and China. The company is already one of the largest smart TV suppliers in China and made a big splash at this year's CES by showcasing world's thinnest 65-inch TV. Dubbed the super four, the Max65 Blade is a super sleek TV that is just 3.9mm thick, which is the equivalent of two coins put together.

LeEco adopts a unique six screen approach to engage its users. The screen include mobile, TV, desktop, tablet, cinema and electric car. India is only enjoying one of these screens at the moment.

LeEco has applied the concept of an open close-loop ecosystem in numerous vertical industries and has seven sub-ecosystems - Internet and clouding technology, content, big screen, mobile, automobile, sports and internet finance.

These sub-ecosystems are synergistically connected with each other to transform people's Internet lifestyle and to provide the best-in-class experience and services for the users.

As LeEco expands in India, consumers can be expecting much more services and companies in various sector may also face more competition from this conglomerate. (ANI)

New Delhi [India], Feb. 26 (ANI): Rocking Deals launched Trackstolen.in, a free medium to spread awareness about stolen or theft devices. A website to enable users to register his/her device to secure it from getting stolen, this eases the process of buying and selling second-hand phones.

Full Story >>

New Delhi [India], Feb. 25 (ANI): The wholly-owned subsidiary of Mahindra and Mahindra, Mahindra Agri Solutions (MASL) has announced an advisory platform for farmers in the form of a mobile app, 'MyAgriGuru'.

Full Story >>

New Delhi [India], Feb 24 (ANI): Almost half of all phishing attacks (fraudulent email messages or copycat websites that appear legitimate) registered in 2016 by Kaspersky Lab's heuristic detection technologies, were aimed at stealing their victim's money, according to an analysis of the financial threat landscape by Kaspersky Lab the company's experts.

Full Story >>

WhatsApp's new 'status' feature goes live

Updated: Feb 24, 2017 12:25 IST

New Delhi [India], Feb. 24 (ANI): WhatsApp's on Friday rolled out its new feature 'Status' live across Android, iOS and Windows software wherein the users can upload pictures and videos for their contacts to see, instead of regular text status message.

Full Story >>

New Delhi [India], Feb 24 (ANI): World's leading information technology (IT) association CompTIA has unveiled a groundbreaking, vendor-neutral certification, CompTIA Cyber security Analyst (CSA+), the first of its kind to bring behavioral analytics to the forefront of assessing cyber threats.

Full Story >>

New Delhi [India], Feb. 24 (ANI): Verizon and Ericsson enabled an operational shift of 5G network from technology trials to pre-commercial pilots in the field in multiple cities across United States of America.

Full Story >>

Amsterdam [Netherlands]/Tokyo [Japan], Feb.23 (ANI): ISE 2017, the largest audio-visual and systems integration show, was held recently in Netherlands.

Full Story >>

New Delhi [India], Feb. 23 (ANI): Google has always made sure to celebrate every special affair around the globe.

Full Story >>

Mumbai (Maharashtra) [India], Feb. 22 (ANI): Microsoft's Chief Executive Officer (CEO) Satya Nadella on Wednesday announced the launch of a new skilling tool called 'Project Sangam' for Indian citizens.

Full Story >>

New Delhi [India], Feb 22 (ANI): According to Kaspersky Lab "Spam and phishing in 2016"report, about 20 percent of all spam emails in Q4 2016distributed ransomware Trojans. The Kaspersky Lab spam report also identified the following trends in 2016

Full Story >>

HP launches OMEN gaming portfolio in India

Updated: Feb 22, 2017 15:32 IST

New Delhi [India], Feb. 22 (ANI): HP Inc. launched the debut of its gaming portfolio in India - OMEN by HP, featuring an array of products built for gamers combining the latest in PC innovation, delivering power and performance to dominate competition.

Full Story >>

New Delhi [India], Feb. 22 (ANI): Optical fibre broadband service provider Spectranet on Wednesday announced their next phase of expansion in South India by launching its operations in Bengaluru.

Full Story >>

New Delhi, [India], Feb. 22 (ANI): ADDA GateKeeper, a security management platform for apartment complexes, launched a range of security measures to tighten security in large apartment complexes across most Tier I cities.

Full Story >>

Who controls your car without you knowing?

Updated: Feb 21, 2017 16:43 IST

New Delhi [India], Feb.21 (ANI): Kaspersky Lab researchers have examined the security of applications for the remote control of cars from several famous car manufacturers. As a result, the company's experts have discovered that all of the applications contain a number of security issues that can potentially allow criminals to cause significant damage for connected car owners.

Full Story >>

New Delhi [India], Feb 21 (ANI): World leader in digital security Gemalto is presenting the newest release of its On Demand Connectivity and eSIM technology for Windows 10 devices, in connection with Microsoft.

Full Story >>

New Delhi [India], Feb. 21 (ANI): In lieu of its eighth birthday on February 24, 2017, WhatsApp messenger, the instant messaging platform introduced a new update which is set to revamp the status feature.

Full Story >>

New Delhi [India], Feb 20 (ANI): NEC Corporation has announced that it has completed joint verification trials with NTT DOCOMO, Inc. using Massive Multiple Input Multiple Output (MIMO), a core technology for 5G base stations.

Full Story >>

New Delhi [India], Feb 19 (ANI): SyncNScan is a young company, which was set up by ex-Microsoft leaders and they were pioneers in introducing anti-virus for mobile devices.

Full Story >>

New Delhi [India], Feb. 17 (ANI): Ericsson introduced a 5G platform for the needs of the first movers in 5G. Communications are rapidly moving toward data-heavy applications like Virtual Reality and Augmented Reality everywhere.

Full Story >>

New Delhi [India], Feb. 17 (ANI): Aeris Communications' 'AerCloud' is an IoT cloud platform for collecting, managing and analysing sensor data for Internet of Things (IoT) and machine-to-machine (M2M) applications.

Full Story >>