Tue, Oct 25, 2016 | updated 03:46 PM IST

EarlySalary.com forays into Delhi NCR

Updated: Jul 28, 2016 17:42 IST

New Delhi, July 28 (ANI): Fintech startup EarlySalary.com announced its operations in Delhi NCR today after five months of piloting with its mobile app based lending product and building Algorithm based underwriting.

After successful beta phase in Pune and Bengaluru it has started to go live with real time loans processing capabilities and added Chennai and Mumbai operations in quick succession and now include cities like New Delhi and Noida.

EarlySalary operates similar to cash advance or cash withdraw from a credit card or salary advances and is targeted at young working professionals who run out of salary money during the month end.

This helps them sustain lifestyle without the need to borrow money from friends and relatives. Earlysalary.com uses new age technology along with the user's Social Worth Score to approve and process loans.

"Delhi NCR is one of the fastest growing markets and houses many young working professionals. With the launch of EarlySalary.com in New Delhi, Gurgaon and Noida, we aim to bring a quick solution to their instant cash requirement and help them sustain their lifestyle throughout the month," said Co-founder and CEO at EarlySalary.com, Akshay Mehrotra.

"We are extremely proud of our new-age technology 'Social worth Score System', that allow loan decision in 10 minutes. With this automated machine decision, we hope to do inorganic growth and double our loan volume every month for next quarter," added Akshay Mehrotra. (ANI)