Tue, Jun 27, 2017 | updated 07:43 PM IST

UCWeb, Fox Star Studios and Dharma Productions partners to promote 'Ae Dil Hai Mushkil'

Updated: Oct 27, 2016 12:44 IST      
UCWeb, Fox Star Studios and Dharma Productions partners to promote 'Ae Dil Hai Mushkil'

New Delhi [India], Oct 27 (ANI): Alibaba's Mobile Business Group UCWeb India has charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

In a fortnight-long campaign - UCWeb got first rights to 'The Breakup Song', and launched special section of unseen and exclusive footage from the movie, video bytes from the stars, movie trivia and special posters as pop up screen and banners on its platform, UC Browser and UC News.

'The Breakup Song' hosted and promoted by UCWeb 24 hours ahead of its world-wide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film's posters reached out to over two million UC Browser users through a splash screen.

"Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on "Digitizing Entertainment" - offering diverse and comprehensive content options on mobile," said GM UCWeb India, Robert Bu.

"Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go," said CMO Fox Star Studios India, Shikha Kapur.

UC Browser is the number one mobile browser in India with over 55 percent market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories. (ANI)

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