Sat, Dec 3, 2016 | updated 03:50 AM IST

itel emerges as market leader in major Indian geographies, says CMR report

Updated: Nov 04, 2016 14:40 IST

New Delhi [India], Nov 4 (ANI): Marking yet another milestone in its impressive growth story, itel Mobile has been named as the market leader in eight major Indian geographies in a recently released Cyber Media Research report.

The brand has emerged as the top favorite amongst consumers in the markets of Delhi, Uttar Pradesh, Gujarat, Haryana, Himachal Pradesh, Rajasthan, West Bengal, and Jammu and Kashmir ahead of competition.

"One of the major reasons behind itel's grand success in the Indian market is the approach that we have adopted. Not only do we offer innovative, value-plus products to aspiring mobile phone owners, but also have a huge distribution base which allows us to deeply penetrate into the relatively untapped rural markets," said CEO Itel Mobile India, Sudhir Kumar.

"Aggressive, out-of-the-box marketing strategies and unique service proposition of 100-day replacement warranty offered on itel Mobile products have driven great growth for the brand in a short span of six months. itel achieved yet another target by selling 1.6 million handsets in just October," added Sudhir Kumar.

With its value-driven offerings available at competitive price points, itel mobile has witnessed immense growth and consumer adoption since its India launch earlier this year. Having sold more than 5.4 million handsets till date, the brand has secured the sixth position in the feature phone category and captured two percent market share in less than a quarter as per the Q3 2016 CMR report. (ANI)