Tue, Feb 21, 2017 | updated 06:19 PM IST

TRA Research recognizes LeEco as one of India's most attractive mobile phones brand

Updated: Nov 24, 2016 18:09 IST
New Delhi [India], Nov.24 (ANI): Global technology and internet ecosystem conglomerate LeEco has evoked trust and admiration among Indian consumers which has been validated by the 2016 TRA Research, which has recognized the brand as one of India's most attractive mobile phone brands in its first year of its India operations.

According to "India's Most Attractive Brand Report 2016", LeEco has been declared among India's most attractive mobile phone brands. The survey conducted by the prestige TRA Research which analyzed 135643981599056640 consumer 'desire' indicator, comparing 'attractiveness' and 'vibrancy' of brands, threw up some interesting insights and facts for LeEco.

In the category of, "Mobile Phones", LeEco being a debutant entrant in India, achieved an extremely creditable achievement in this category, ahead of several storied, older brands.

This consumer validation clearly mirrors LeEco's successful first year journey IMG_20161123_190012in India, accompanied by key milestones achieved through top-notch products across categories.

Further, in the broader category of Personal Gadgetry, LeEco secured the 14th position, among other brands on the charts such as Vivo, Xiaomi and Casio.

It is noteworthy that in the overall most attractive brand category, across all product categories, LeEco ranked among the top 200 in the study that covered over 10,000 brands across 16 cities.

It is notable that this study included most of India's and indeed globally leading brands in various categories like Amazon, Dell, Microsoft, Infosys, Intel Snapdeal, Citibank, Shell, Walmart among several others have all found mention under the relevant categories.

LeEco, since its India launch early this year has been swiftly making inroads into the Indian market through various product launches and business deals. The company has successfully launched five Super phones in the mid to premium price segments that have achieved runaway success.

Most of these models have become runaway best sellers online, reflecting the massive consumer vote of confidence in the brand.

In-line with its multi-device strategy, LeEco recently ushered in the Ecosystem TV Era with the launch of its Super3 Series in India which have created ripples in the Indian TV market in a short span of time. The company also introduced its content ecosystem to enhance consumer experience of its products.

TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. It provides brand intelligence reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. (ANI)

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