Mon, Feb 27, 2017 | updated 09:25 PM IST

Oracle Marketing Cloud extends leadership with next generation of 'Cross-Channel Orchestration Canvas'

Updated: Oct 03, 2016 12:47 IST

New Delhi [India], Oct 3 (ANI): Oracle today announced industry-first innovations to the Oracle Marketing Cloud that will transform the way consumer marketers interact with customers across channels.

First to market in 2009 with the ' Program Canvas', these new enhancements make it easier for marketers to develop personalized customer experiences across web, mobile web, display, mobile apps and email, and to deliver these experiences based on unified consumer identities from different channels.

For the first time, brands will be able to orchestrate a consistent and personalized experience to consumers at scale.

Consumer marketers are under intense pressure to deliver consistent and personalized experiences, but are challenged with working in teams that operate in silos using only channel specific customer data.

Without the context of a unified consumer identity, marketers are just scaling batch and blast practices across multiple channels. To address this challenge, Oracle has introduced the next evolution in campaign management with its 'Orchestration Canvas', which helps brands align and manage marketing activities across channels and gain a holistic view of the customer.

Oracle is making it quicker and easier to deliver the best experiences by offering a single platform for marketers to test, optimize and execute marketing campaigns for any digital touch point across the customer journey.

"Effectively orchestrating cross-channel marketing activities can be extremely complex for brands, but it is an area that marketing must tackle as discrepancies in experiences, and sometimes prices, erode trust and distance customers from a brand," said Group Vice President Product Management Oracle Marketing Cloud, Steve Krause.

"To help our customers address these challenges, we have broken down the silos that typically separate marketing teams with our new cross-channel marketing solution. This will help improve collaboration and empower marketing to orchestrate relevant real-time experiences," added Krause.

The 'Orchestration Canvas' is a simple, yet sophisticated user interface of the Oracle Marketing Cloud that enables consumer marketers to efficiently manage experiences at every touch point throughout the entire consumer lifecycle.

Additional enhancements include a Mobile App Visual Editor where marketers can test and optimize mobile experiences across their mobile apps and as a part of the cross-channel experience. With the new additions to the Oracle Marketing Cloud, marketers can now benefit from:

Adaptive Customer Path Creation and Optimization: The customer purchase path is unpredictable, inconsistent and spread across an increasingly diverse set of digital and offline channels.

Orchestration Canvas allows marketers to create event- and behavior-driven adaptive paths that let customers dictate the next step in their interaction with a brand. Customers optimize their own path to purchase, creating less friction in the buying process and better buying experiences.

True Cross Channel Orchestration: Messages across channels can be generic, repetitive and irrelevant, which can weaken a customer relationship. Orchestration Canvas helps marketers connect all of a customer's identities across channels to a single, unified profile with a rich understanding of each individual. Marketers can use these enhanced profiles to provide more personalized and relevant customer experiences across channels.

Powerful, Marketer-Friendly Mobile Testing: Marketers can use a code-free, drag and drop interface to test and optimize mobile application experiences using everything from simple A/B tests, to complex Multivariate Testing and Segment Personalization. In addition, marketers use rich customer preference and behavior data from mobile campaigns to inform other marketing campaigns being managed on the Oracle Marketing Cloud.

Integrated Stack and Ecosystem: Marketers can unify customer data and applications through Oracle Marketing Cloud's integrated stack, helping teams across the customer experience chain - from marketing to sales, commerce and customer service - bring a rich, unified and personalized experience to customers. In addition, marketers can use prebuilt integrations with the Oracle Customer Experience (CX) Cloud to leverage preference and behavioral data from across all interactions to further enhance customer profiles.

An end-to-end solution that includes Oracle Commerce, Oracle Configure, Price, and Quote Cloud (Oracle CPQ Cloud), Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, and Oracle Social Cloud, Oracle CX Cloud is one of the industry's most complete CX solutions. Part of Oracle Applications Cloud, Oracle CX Cloud empowers organizations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalized brand experiences across all channels and devices. (ANI)

New Delhi [India], Feb.27 (ANI): A national project to build capacity among law enforcement agencies (LEAs) on cyber security has been developed by Observer Research Foundation in association with the Sardar Patel National Police University.

Full Story >>

New Delhi [India], Feb. 27 (ANI): Ericsson and T-Mobile US have worked together on a network evolution plan and optimisation path to continue to provide a superior user experience.

Full Story >>

New Delhi [India], Feb. 27 (ANI): Accenture is bringing to life the Accenture Innovation Architecture at Mobile World Congress to highlight the company's innovation-led approach for helping clients develop and deliver disruptive innovations, and to scale them faster.

Full Story >>

New Delhi [India], Feb 27 (ANI): Hewlett Packard Enterprise (HPE) at the Mobile World Congress 2017 announced that it is working with Tata Communications, a leading provider of a new world of communications™, to support the roll-out of India's first LoRaWAN™ (LoRa) based network.

Full Story >>

Osaka (Tokyo),[Japan] Feb 27 (ANI): Kyocera Corporation has announced the release of TORQUE® X01, a rugged feature phone for Japanese service provider KDDI Corporation.

Full Story >>

New Delhi [India], Feb. 26 (ANI): Rocking Deals launched Trackstolen.in, a free medium to spread awareness about stolen or theft devices. A website to enable users to register his/her device to secure it from getting stolen, this eases the process of buying and selling second-hand phones.

Full Story >>

New Delhi [India], Feb. 25 (ANI): The wholly-owned subsidiary of Mahindra and Mahindra, Mahindra Agri Solutions (MASL) has announced an advisory platform for farmers in the form of a mobile app, 'MyAgriGuru'.

Full Story >>

New Delhi [India], Feb 24 (ANI): Almost half of all phishing attacks (fraudulent email messages or copycat websites that appear legitimate) registered in 2016 by Kaspersky Lab's heuristic detection technologies, were aimed at stealing their victim's money, according to an analysis of the financial threat landscape by Kaspersky Lab the company's experts.

Full Story >>

WhatsApp's new 'status' feature goes live

Updated: Feb 24, 2017 12:25 IST

New Delhi [India], Feb. 24 (ANI): WhatsApp's on Friday rolled out its new feature 'Status' live across Android, iOS and Windows software wherein the users can upload pictures and videos for their contacts to see, instead of regular text status message.

Full Story >>

New Delhi [India], Feb 24 (ANI): World's leading information technology (IT) association CompTIA has unveiled a groundbreaking, vendor-neutral certification, CompTIA Cyber security Analyst (CSA+), the first of its kind to bring behavioral analytics to the forefront of assessing cyber threats.

Full Story >>

New Delhi [India], Feb. 24 (ANI): Verizon and Ericsson enabled an operational shift of 5G network from technology trials to pre-commercial pilots in the field in multiple cities across United States of America.

Full Story >>

Amsterdam [Netherlands]/Tokyo [Japan], Feb.23 (ANI): ISE 2017, the largest audio-visual and systems integration show, was held recently in Netherlands.

Full Story >>

New Delhi [India], Feb. 23 (ANI): Google has always made sure to celebrate every special affair around the globe.

Full Story >>

Mumbai (Maharashtra) [India], Feb. 22 (ANI): Microsoft's Chief Executive Officer (CEO) Satya Nadella on Wednesday announced the launch of a new skilling tool called 'Project Sangam' for Indian citizens.

Full Story >>

New Delhi [India], Feb 22 (ANI): According to Kaspersky Lab "Spam and phishing in 2016"report, about 20 percent of all spam emails in Q4 2016distributed ransomware Trojans. The Kaspersky Lab spam report also identified the following trends in 2016

Full Story >>

HP launches OMEN gaming portfolio in India

Updated: Feb 22, 2017 15:32 IST

New Delhi [India], Feb. 22 (ANI): HP Inc. launched the debut of its gaming portfolio in India - OMEN by HP, featuring an array of products built for gamers combining the latest in PC innovation, delivering power and performance to dominate competition.

Full Story >>

New Delhi [India], Feb. 22 (ANI): Optical fibre broadband service provider Spectranet on Wednesday announced their next phase of expansion in South India by launching its operations in Bengaluru.

Full Story >>

New Delhi, [India], Feb. 22 (ANI): ADDA GateKeeper, a security management platform for apartment complexes, launched a range of security measures to tighten security in large apartment complexes across most Tier I cities.

Full Story >>

Who controls your car without you knowing?

Updated: Feb 21, 2017 16:43 IST

New Delhi [India], Feb.21 (ANI): Kaspersky Lab researchers have examined the security of applications for the remote control of cars from several famous car manufacturers. As a result, the company's experts have discovered that all of the applications contain a number of security issues that can potentially allow criminals to cause significant damage for connected car owners.

Full Story >>

New Delhi [India], Feb 21 (ANI): World leader in digital security Gemalto is presenting the newest release of its On Demand Connectivity and eSIM technology for Windows 10 devices, in connection with Microsoft.

Full Story >>