Sat, Dec 3, 2016 | updated 03:51 AM IST

Google brings Accelerated Mobile Pages(AMP) for mobile search results

Updated: Oct 12, 2016 19:34 IST

New Delhi [India] , Oct. 12 (ANI): Google on Wednesday announced the roll-out of Accelerated Mobile Pages (AMP) for mobile search results in India. In updated version you will see a label that indicates a page is AMP'd. This doesn't change Search results but will show you which sites have pages that are ready to load lightning fast.

AMP also helps save data as AMP pages on Search use 10 times less data than the equivalent non-AMP page. Today, the median time it takes for an AMP page to load from Google Search is less than one second.

Over the last year, since the AMP project started, over 600 million AMP documents, in over 104 languages have been created worldwide. In India, several publishers have embraced AMP. Zomato specifically has seen great early results since AMPing their pages, with page load times decreasing from 3.8 seconds to well under a second.

In terms of global impact, the Washington Post has seen a 23 percent increase in mobile search users who return within seven days, and an 88 percent improvement in load time for AMP content versus traditional mobile web. eBay, Pinterest, Wordpress, and Reddit, are among many other publishers worldwide who have adopted AMP and are benefiting from web pages that load much faster.

Slow loading sites are arguably one of the most frustrating things about the mobile web. Recent Google research shows that 53 percent of people will leave a site that fails to load in three seconds or less. In addition to the wide adoption of AMP, over the last year Google has also launched several enhancements for AMP including the "Top Stories" section of Google Search, delivering news in a fast and reliable way.

Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 50,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome, and YouTube. (ANI)