Fri, Jul 28, 2017 | updated 09:05 PM IST

Facebook-WPP launch Creative Ambassador Program in India

Updated: Jan 12, 2017 14:26 IST      
Facebook-WPP launch Creative Ambassador Program in India

Mumbai (Maharashtra) [India], Jan. 12 (ANI): Aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform, Facebook recently hosted the Creative Ambassador Program in Mumbai.

The main motive of the program was to educate WPP Creative agencies in a scaled way and to empower them to develop award winning, mobile first creatives that exceed their clients' business objectives.

As the adoption of mobile accelerates in India, it is transforming the way people are discovering, experiencing, sharing and connecting with people, ideas and organizations that matter to them.

With the Creative Ambassador Program, Facebook is focused on helping partners develop ideas that intrigue and engage for the mobile world.

The program was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

"Mobile is the future of consumer and brand interaction. Nowhere is such opportunity more evident than in Asia and in particular, India with smartphones fast becoming the device of choice for spending," says Ranjan Kapur, WPP Country Manager for India.

Umang Bedi, Managing Director, Facebook India and South Asia said, "Creative agencies have always been at the forefront of every award winning creative work and we see great potential in working together to make rich creative expressions on Facebook and Instagram."

"The Creative Ambassador Program will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalized marketing at scale to build brands and produce best in class work in a mobile-first world," he added.

The two-day program was run by Facebook's Agency team, Creative Shop team and Blueprint team.

It kicked off with a deep dive into different segments of the creative journey with Facebook and Instagram on the first day, and was attended by top creative directors, planning directors, copywriters and client leaders from WPP agencies across India.

Day two of the program included partnering with the Blueprint team to run Blueprint Live, a bespoke version especially for Creative Agencies that helps them to come up with "the big idea" and creative concepts.

Scott Spirit, WPP chief digital and strategy officer says, "WPP agencies are constantly reinventing ways in which clients can reach out to their audiences. By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve."

This global programme was co-created by Scott Spirit, Global Head of Strategy for WPP and Edel Horgan, APAC Lead on WPP for Facebook.

The partnership program will be expanded to Australia this year, followed by New York to ensure people are up-to-speed on everything Facebook and Instagram has to offer and ensure creative agencies never miss out on new opportunities. (ANI)

Apple puts iPod Nano and Shuffle to sleep, forever

Updated: Jul 28, 2017 11:34 IST     

London [UK], July 28 (ANI): Tech giant Apple recently discontinued their traditional music players-the iPod Nano and Shuffle. Both these products haven't been updated in a long time, forcing them to be obsolete.

Full Story >>

New York [USA], July 28 (ANI): Popular instant messaging platform, WhatsApp's 'Status' feature surpassed its counterparts, Instagram and Snapchat, registering over 250 million active daily users.

Full Story >>

London [UK], July 28 (ANI): Adding to the series of company flagships reportedly on the verge of being terminated like Microsoft Paint and Adobe Flash, Google announced that it will wipe out Instant, one of the fastest features of the search engine.

Full Story >>

Make payments with your ID card, using Zeta

Updated: Jul 27, 2017 17:38 IST     

New Delhi [India], July 27 (ANI): India's most revolutionary digital employee benefit solutions provider Zeta on Thursday launched Zeta Super ID - a unique payment solution that uses an employee's existing company ID card to make payments.

Full Story >>

New Delhi [India], July 27 (ANI): WATConsult, India's leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India.

Full Story >>

New Delhi [India], July 26 (ANI): Used phones seller in India, Rocking Deals has announced its foray into distribution of pre-owned certified mobile phones as the company plans to set up its retail stores across India.

Full Story >>

Online shoppers shop via these apps

Updated: Jul 26, 2017 15:49 IST     

New Delhi [India], July 26 (ANI): Social media has opened a new world for sellers across India. It has become a modern sales tool for many companies because users are growing day by day on social media platforms.

Full Story >>

Google encourages, empowers SMBs to harness power of digital

Updated: Jul 26, 2017 14:45 IST     

New Delhi [India], July 26 (ANI): Google India on Wednesday reaffirmed its commitment to digitally empower India's small and medium businesses as part of its Digital Unlocked campaign, wherein it announced the national winners of SMB Heroes 2017, an initiative aimed at recognising businesses that have embraced technology to power their growth.

Full Story >>

New Delhi [India], July 25 (ANI): Education app BYJU'S on Tuesday announced receiving an undisclosed amount of funding from Tencent Holdings Limited (Tencent), a leading provider of Internet value added services in China.

Full Story >>

WhatsApp Manual: Five features you didn't know existed!

Updated: Jul 25, 2017 09:54 IST     

London [UK], July 25 (ANI): With WhatsApp becoming something of a prerequisite among users of all age groups, there is still a hoard of features which are yet to be discovered.

Full Story >>

Google launches final developer preview of Android O

Updated: Jul 25, 2017 09:50 IST     

Washington [US], July 25 (ANI): Nearly two months ahead of the scheduled launch of the latest Android update on September 22 this year, Google has unveiled the fourth and final developer preview of the latest version of its mobile operating system.

Full Story >>

Plan your next weekend with Google 'event finder' feature

Updated: Jul 24, 2017 18:14 IST     

New Delhi [India], July 24 (ANI): Google has announced a new update for users, to enable them to discover, promote and attend various events across the town with the help of using user-friendly interface.

Full Story >>

Zyxel unveils easy-to-use cloud storage solution

Updated: Jul 24, 2017 16:59 IST     

New Delhi [India], July 24 (ANI): Global leader in next generation networking solutions Zyxel has unveiled the easy-to-use Zyxel Personal Cloud, a new cloud storage solution capable of up to 32TB of data storage accessible from anywhere with mobile gadgets. Zyxel's solution is also the industry first to allow personal cloud space powered by one device to be shared with multiple users.

Full Story >>

New Delhi [India], July 24 (ANI): Starting today, commuters in Kolkata will be able to get real-time bus information in Google Maps.

Full Story >>

Bhopal surgeons have a date with a Roving Robot

Updated: Jul 24, 2017 12:41 IST     

New Delhi [India], July 24 (ANI-BusinessWire India): A Da Vinci surgical robot is being taken around to visit 20 Indian cities. Now, on Monday, it makes its way to Bhopal where its impressive minimally invasive precision will be live-demoed to surgeons from different specialties.

Full Story >>

New Delhi [India], July 22 (ANI): With the monsoon going on, the threat of dengue is looming large and people are adopting all types of measures to ward off mosquitoes. Every year, as the monsoon begins to wane, it stirs up an old scourge: dengue fever.

Full Story >>

Osaka [Japan], July 22 (ANI): Kyocera Document Solutions Inc. has announced that seven of its products were awarded the "Summer 2017 Pick" commendations from Buyers Lab (BLI), a global printing product testing provider.

Full Story >>

New Delhi [India], July 21 (ANI): Global cyber-security company Kaspersky Lab has seen one man's mission grow into a global crusade against cybercrime. With innovation and vision at its heart, this year will see Kaspersky Lab take its fight to new heights - launching key initiatives such as the adaptive Kaspersky Security Cloud and the Kaspersky OS - to empower businesses and consumers to protect themselves from ever-evolving threats.

Full Story >>

New Delhi [India], July 21 (ANI): Intel on Friday launched the Movidius Neural Compute Stick, a USB-based deep learning inference kit and self-contained artificial intelligence (AI) accelerator that delivers dedicated deep neural network processing capabilities to a wide range of host devices at the edge.

Full Story >>

New Delhi [India], July 21 (ANI): World leader in digital security Gemalto has announced delivering of flexible connectivity for Lenovo smart devices across 160 countries.

Full Story >>