Sun, Feb 26, 2017 | updated 08:10 PM IST

Here`s how booze ads sway teens

Updated: Aug 03, 2016 07:35 IST

Washington D.C, Aug 3 (ANI): Several different types of alcohol marketing is fuelling underage drinking across Europe, according to a recent study.

These findings support the demand for legal restrictions of the amount of alcohol marketing in the European Union, where the Audio Visual Media Services Directive (AVMSD) is the only EU regulation currently in place. The AVMSD regulates the content of alcohol marketing in audiovisual media but does not restrict the amount of alcohol marketing on TV or elsewhere.

The study included more than 9,000 adolescents in Germany, Italy, Netherlands and Poland. The average age was 14 years. The students reported their drinking frequency and binge drinking as well as their exposure to a wide range of alcohol marketing, including television ads; online marketing; sponsorship of sports, music events, or festivals; ownership of alcohol branded promotional items; receipt of free samples; and exposure to price offers.

The data showed that exposure to alcohol marketing of all kinds was positively associated with adolescents' alcohol use over time. This link was found in four countries of varying cultural, regulatory and drinking contexts. A causal connection cannot be proved with this kind of study but the findings are clearly a cause for concern.

Lead author Avalon de Bruijn of the European Centre for Monitoring Alcohol Marketing (EUCAM) said, "Europe is the world's heaviest drinking region, and youth drinking is particularly problematic. Our study highlights the need to restrict the volume of alcohol marketing to which young people are exposed in everyday life."

She added, "It's no longer just a matter of restricting television ads; policymakers need to examine the alcohol industry's total marketing scheme and develop regulations that will reduce all types of alcohol marketing."

The study appears in the scientific journal Addiction. (ANI)

New clues found for nuclear waste cleanup

Updated: Feb 24, 2017 09:35 IST

Washington D.C. (USA), Feb. 24 (ANI): According to a study, the research being done on the chemistry of technetium-99 has boosted the understanding of the challenging nuclear waste and can lead to better cleanup methods.

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Washington D.C. [US], Feb. 24 (ANI): US researchers have suggested that specially trained dogs can be used to find wide-ranging species that are often threatened, sepecially cheetah in a region of Western Zambia.

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Washington D.C. [USA], Feb. 23(ANI): NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water.

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Noida (Uttar Pradesh) [India], Feb.22 (ANI): Germany's Alexander von Humboldt (AvH) Foundation has handed over equipment worth € 20, 000 to Amity University for accelerating research initiatives.

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Washington D.C. [USA], Feb. 18 (ANI): To boost breeding of endangered poultry breeds, Briton researchers have come up with gene-editing techniques for the rare breeds to use them as surrogates that cannot produce their own chicks.

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Meet 'Bernardbowen'- the new minor planet

Updated: Feb 18, 2017 07:00 IST

Washington D.C. [USA], Feb. 18 (ANI): In a major development, a team of scientists have officially named a minor planet as 'Bernardbowen' that sits in the asteroid belt between Mars and Jupiter.

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Washington D.C. [USA], Feb. 9 (ANI): To cut down the number of traffic fatalities, drive less!

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Washington D.C. [USA], Feb. 8 (ANI): According to an international team of astronomers led by researchers from University Of Cambridge, the Magellanic Clouds, the two largest satellite galaxies of the Milky Way, appear to be connected by a bridge stretching across 43,000 light years.

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Washington D.C. [USA], Jan. 25 (ANI): A team of researchers have discovered prehistoric wolf-sized otter fossils with a large head and a powerful jaw, weighing around 100 pounds, in China's Yunnan province.

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Washington D.C. [USA], Jan. 25 (ANI): A study finds that early identification of hearing loss in newborn due to a disease or physical abnormality by birth may help them in better language outcomes as they grow.

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New Delhi [India], Jan. 13 (ANI): New computer simulations have shown that tiny droplets of sulphuric acid resulted in long-lasting cooling, which was a likely contributor to the death of land-living dinosaurs.

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New human organ in digestive system discovered

Updated: Jan 05, 2017 06:27 IST

New Delhi [India], Jan. 5 (ANI): Scientists have discovered what they are calling a new human organ that exists in the digestive system.

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Washington D.C. [USA], January 4 (ANI): Songbirds divorce, pack up and leave and miss their best chances for successful reproduction, courtesy suburban development.

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How do conch shells have such huge variety?

Updated: Jan 04, 2017 05:52 IST

Washington D.C. [USA], January 4 (ANI): Conch shells and its varied shapes and size have always been something that has captivated the eyes of collectors.

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Washington D.C. [USA], Dec. 31 (ANI): A new study finds that despite English being considered the common language of global science, over 30 percent of new scientific reports are published other languages due to which many major findings have been overlooked.

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