Mon, Aug 21, 2017 | updated 09:35 PM IST

Does 'red' bring out your naughty side?

Updated: Jul 09, 2016 14:46 IST      
Does 'red' bring out your naughty side?
Washington D.C, Jul 9 (ANI): Turns out, the colour red can evoke mischief in some of us.

Results from a new University of Illinois study suggest that certain personality types are more likely to rebel against the norm, rather than comply, when seeing the colour red.

The study was inspired by a problem faced by a Dutch child helpline that offered free counseling to children ages 8 to 18. Leaders of the non-profit organization that ran the service were frustrated because a high percentage of the calls were from pranksters who had no interest in genuine counseling. The organization contacted the researchers for help.

Previous studies suggested that the color red leads to more risk-averse and compliant behavior. With this in mind, the researchers launched an experiment that showed three different colors on the chat screen while callers were on hold for a counselor. They expected that red would reduce the number of prank chats.

"To our surprise, the prank chatting was higher with the red color background than the white or blue," said study author Ravi Mehta, adding "Prank chatting occurred about 22 percent of the time with the red background, compared to 15 percent for the white or blue."

The researchers realized another cognitive response was at work. The color red can increase non-compliant behavior in people with "sensation seeking" personality types. These people seek novel and intense sensations and experiences and they're willing to take physical, social and financial risks for the sake of such experiences.

The findings suggest that the assumptions about the color red may not apply to everyone, and this could have implications for things like anti-smoking and safe sex campaigns.

"Using red to promote these preventative health measures might not work for people who are high in sensation seeking, and it might even backfire," Mehta noted.

This could also apply to signs warning people not to swim, avoid a dangerous cliff or trespass. Further research is needed to explore whether this finding applies to healthy eating behavior, Mehta concluded. Red could help some people comply with health eating recommendations, but for high sensation seeking personality types, this may not be the color of choice.

The study is published online in the Journal of Consumer Psychology. (ANI)

USA all set to witness the great American Solar eclipse

Updated: Aug 21, 2017 18:59 IST     

New York [USA], August 21 (ANI): People of the United States are all set to see a total solar eclipse, which will take place on Monday, 10.30 pm, according to Indian Standard Time.

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Washington D.C. [USA], Aug 21 (ANI): Soldiering in arctic conditions is tough, but it will not remain so for long now as a team of researchers is all set to all set to change the game.

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Washington D.C. [USA], Aug 20 (ANI): Through analysis of volcanic tracks, a team of researchers has found that hot spots like those that formed the Hawaiian Islands do not move as quickly as previously thought.

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New Delhi [India], Aug 19 (ANI): Vijnana Bharati's JNU chapter commenced with a Dr Vikram Sarabhai Memorial lecture, celebrating the National Remote Sensing Day in the university's School of Environmental Sciences (SES).

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Indian researchers discover two new species of earthworm

Updated: Aug 19, 2017 06:57 IST     

New Delhi [India], Aug 19 (ANI): A team of Indian researchers has discovered two new primitive species of earthworm in the Western Ghats mountain ranges in Kerala.

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New Delhi [India], Aug 18 (ANI): Two recent studies have highlighted effective ways of reducing antibiotic consumption without any disadvantage for patients.

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Japan introduces solar heat-blocking pavements

Updated: Aug 17, 2017 14:10 IST     

Tokyo [Japan], Aug.16 (ANI): The host city of Olympic and Paralympic Games in 2020, Tokyo is working on heat blocking methods during the summer.

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New Delhi [India], August 17 (ANI): The Fortis Foundation recently launched two charitable medical dispensaries at the Anubhavi Ashram in Haridwar, Uttarakhand and at the Aggarwal Dharamshala in New Delhi.

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Nagpur (Maharashtra) [India], Aug.15 (ANI): The public sector Oil and Natural Gas Coroporation (ONGC) has extended a support of Rs 100 crore to turn the vision of affordable world class cancer care facilities in Central India into reality.

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Are tidally-locked exoplanets more common than believed?

Updated: Aug 15, 2017 10:16 IST     

Washington D.C. [USA], Aug 15 (ANI): There's a possibility for a lot more exoplanets to be tidally locked, according to new research.

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Robots lend a helping hand to esophageal surgeons

Updated: Aug 13, 2017 05:25 IST     

Washington D.C. [USA], Aug 13 (ANI): Robots are no longer just useful tools to make life easy and convenient; turns out, some of them can offer key advantages in esophageal surgeries.

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Are USB connections putting your data at risk?

Updated: Aug 11, 2017 04:21 IST     

Washington D.C. [USA], Aug 11 (ANI): Turns out, USB connections, the most common interface used globally to connect external devices to computers, make snooping easy.

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Turns out, you can catch 'Science' bug from peers

Updated: Aug 10, 2017 07:17 IST     

Washington D.C. [USA], Aug 10 (ANI): According to a recent study, developing an interest in Science as is simple as sitting next to a bunch of students fascinated by the topic.

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Washington D.C. [USA], Aug 9 (ANI): During a walk near a reservoir in a small Japanese town, amateur collectors made the discovery of their lives - the first and oldest fossil bird ever identified in their country.

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Ocean's fastest shark at risk of being 'overfished'

Updated: Aug 09, 2017 01:46 IST     

Washington D.C. [USA], Aug 9 (ANI): Overfishing is putting the ocean's fastest shark at risk, according to a recent research.

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20-month-olds can understand difference between two languages

Updated: Aug 08, 2017 07:12 IST     

Washington D.C. [USA], Aug 8 (ANI): Are two languages at a time too much for the infant mind? According to a recent study, babies as young as 20 months can understand a lot more than you'd think.

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Washington D.C. [USA], August 7 (ANI): Researchers have developed a learning method to change cognitive function by manipulating connections in the brain.

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Kicking butts to the curb

Updated: Aug 07, 2017 00:57 IST     

Washington D.C. [USA], Aug 7 (ANI): Cigarette butts are more than mere litter and now, a team of scientists has found a way to pave over the big problem.

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Desert tortoises can't take heat of roadside fencing

Updated: Aug 06, 2017 13:55 IST     

Washington D.C. [USA], August 6 (ANI): US researchers have revealed that roadside fencing, which is meant to help desert tortoise, can actually overheat them leading to their death.

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Scientists unveil how brain works with the help of magic

Updated: Aug 02, 2017 14:58 IST     

Washington D.C. [USA], August 2 (ANI): To tap into brain's 'out-of-the box' thinking, scientists are now relying on magic tricks and illusions.

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