Wed, Feb 22, 2017 | updated 12:50 AM IST

Does 'red' bring out your naughty side?

Updated: Jul 09, 2016 14:46 IST
Washington D.C, Jul 9 (ANI): Turns out, the colour red can evoke mischief in some of us.

Results from a new University of Illinois study suggest that certain personality types are more likely to rebel against the norm, rather than comply, when seeing the colour red.

The study was inspired by a problem faced by a Dutch child helpline that offered free counseling to children ages 8 to 18. Leaders of the non-profit organization that ran the service were frustrated because a high percentage of the calls were from pranksters who had no interest in genuine counseling. The organization contacted the researchers for help.

Previous studies suggested that the color red leads to more risk-averse and compliant behavior. With this in mind, the researchers launched an experiment that showed three different colors on the chat screen while callers were on hold for a counselor. They expected that red would reduce the number of prank chats.

"To our surprise, the prank chatting was higher with the red color background than the white or blue," said study author Ravi Mehta, adding "Prank chatting occurred about 22 percent of the time with the red background, compared to 15 percent for the white or blue."

The researchers realized another cognitive response was at work. The color red can increase non-compliant behavior in people with "sensation seeking" personality types. These people seek novel and intense sensations and experiences and they're willing to take physical, social and financial risks for the sake of such experiences.

The findings suggest that the assumptions about the color red may not apply to everyone, and this could have implications for things like anti-smoking and safe sex campaigns.

"Using red to promote these preventative health measures might not work for people who are high in sensation seeking, and it might even backfire," Mehta noted.

This could also apply to signs warning people not to swim, avoid a dangerous cliff or trespass. Further research is needed to explore whether this finding applies to healthy eating behavior, Mehta concluded. Red could help some people comply with health eating recommendations, but for high sensation seeking personality types, this may not be the color of choice.

The study is published online in the Journal of Consumer Psychology. (ANI)

Washington D.C. (USA), Feb 21 (ANI): The world's first battery to use only hydronium ions as the charge carrier has been been developed by scientists.

Full Story >>

Washington D.C. (USA), Feb. 21 (ANI): According to a new study, Carnegie's Stephen Elardo and Anat Shahar shows that interactions between iron and nickel under the extreme pressures and temperatures similar to a planetary interior can help scientists understand the period in our Solar System's youth when planets were forming and their cores were created.

Full Story >>

Washington D.C. [USA], Feb. 18 (ANI): To boost breeding of endangered poultry breeds, Briton researchers have come up with gene-editing techniques for the rare breeds to use them as surrogates that cannot produce their own chicks.

Full Story >>

Meet 'Bernardbowen'- the new minor planet

Updated: Feb 18, 2017 07:00 IST

Washington D.C. [USA], Feb. 18 (ANI): In a major development, a team of scientists have officially named a minor planet as 'Bernardbowen' that sits in the asteroid belt between Mars and Jupiter.

Full Story >>

New York [USA], Feb. 17 (ANI): NASA has called on the world to help it in the search for the new ninth planet, as anyone from a kindergartener to a 95-year-old, can participate in their new project to find the not-yet-discovered celestial body.

Full Story >>

Washington D.C. [USA], Feb. 9 (ANI): To cut down the number of traffic fatalities, drive less!

Full Story >>

Washington D.C. [USA], Feb. 8 (ANI): According to an international team of astronomers led by researchers from University Of Cambridge, the Magellanic Clouds, the two largest satellite galaxies of the Milky Way, appear to be connected by a bridge stretching across 43,000 light years.

Full Story >>

Washington D.C. [USA], Jan. 25 (ANI): A team of researchers have discovered prehistoric wolf-sized otter fossils with a large head and a powerful jaw, weighing around 100 pounds, in China's Yunnan province.

Full Story >>

Washington D.C. [USA], Jan. 25 (ANI): A study finds that early identification of hearing loss in newborn due to a disease or physical abnormality by birth may help them in better language outcomes as they grow.

Full Story >>

Chennai [India], Jan.14 (ANI-Businesswire India): While "Jallikattu" seems to be the trending topic of discussion in Tamil Nadu at the moment, a silent revolution envisioned by youth icon and late Former President of India, Dr. APJ Abdul Kalam has quietly gained momentum. Ignite-India is a nation-wide innovation platform for student innovators and young entrepreneurs in high schools and colleges. Founded by International swimmer Agnishwar Jayaprakash in 2014, the organization has designed & hosted 96 Regional Innovation Conferences and 3 National Innovation Conferences across 36 cities in India where students competed to showcased their innovative creations. These innovations were judged based on the practicality, creativity & sustainability by technical experts from diverse fields.

Full Story >>

New Delhi [India], Jan. 13 (ANI): New computer simulations have shown that tiny droplets of sulphuric acid resulted in long-lasting cooling, which was a likely contributor to the death of land-living dinosaurs.

Full Story >>

New human organ in digestive system discovered

Updated: Jan 05, 2017 06:27 IST

New Delhi [India], Jan. 5 (ANI): Scientists have discovered what they are calling a new human organ that exists in the digestive system.

Full Story >>

Washington D.C. [USA], January 4 (ANI): Songbirds divorce, pack up and leave and miss their best chances for successful reproduction, courtesy suburban development.

Full Story >>

How do conch shells have such huge variety?

Updated: Jan 04, 2017 05:52 IST

Washington D.C. [USA], January 4 (ANI): Conch shells and its varied shapes and size have always been something that has captivated the eyes of collectors.

Full Story >>

Washington D.C. [USA], Dec. 31 (ANI): A new study finds that despite English being considered the common language of global science, over 30 percent of new scientific reports are published other languages due to which many major findings have been overlooked.

Full Story >>

New Delhi [India], Dec. 29 (ANI): Wake up to a chilly morning and sense a bit of rain!

Full Story >>

Washington D.C. [USA], Dec. 27 (ANI): Researchers in the United States have found that an emotional experience, which persists for over 20 to 30 minutes, can influence how you remember future experiences.

Full Story >>

Washington D.C. [USA], Dec. 27 (ANI): Ever wondered how can you recognise whether your friend is happy or sad, at a glance? Also how can you recognise a friend, even if you haven't seen him/her in a decade?

Full Story >>

Bathinda (Punjab) [India], Dec.26 (ANI-Newsvoir): Union Food Processing Minister Harsimrat Kaur Badal recently laid the foundation stone of Punjab's first second-generation bio-ethanol plant at Talwandi Sabo in Bathinda district.

Full Story >>