Sun, Apr 30, 2017 | updated 10:14 PM IST

Does 'red' bring out your naughty side?

Updated: Jul 09, 2016 14:46 IST      
Does 'red' bring out your naughty side?
Washington D.C, Jul 9 (ANI): Turns out, the colour red can evoke mischief in some of us.

Results from a new University of Illinois study suggest that certain personality types are more likely to rebel against the norm, rather than comply, when seeing the colour red.

The study was inspired by a problem faced by a Dutch child helpline that offered free counseling to children ages 8 to 18. Leaders of the non-profit organization that ran the service were frustrated because a high percentage of the calls were from pranksters who had no interest in genuine counseling. The organization contacted the researchers for help.

Previous studies suggested that the color red leads to more risk-averse and compliant behavior. With this in mind, the researchers launched an experiment that showed three different colors on the chat screen while callers were on hold for a counselor. They expected that red would reduce the number of prank chats.

"To our surprise, the prank chatting was higher with the red color background than the white or blue," said study author Ravi Mehta, adding "Prank chatting occurred about 22 percent of the time with the red background, compared to 15 percent for the white or blue."

The researchers realized another cognitive response was at work. The color red can increase non-compliant behavior in people with "sensation seeking" personality types. These people seek novel and intense sensations and experiences and they're willing to take physical, social and financial risks for the sake of such experiences.

The findings suggest that the assumptions about the color red may not apply to everyone, and this could have implications for things like anti-smoking and safe sex campaigns.

"Using red to promote these preventative health measures might not work for people who are high in sensation seeking, and it might even backfire," Mehta noted.

This could also apply to signs warning people not to swim, avoid a dangerous cliff or trespass. Further research is needed to explore whether this finding applies to healthy eating behavior, Mehta concluded. Red could help some people comply with health eating recommendations, but for high sensation seeking personality types, this may not be the color of choice.

The study is published online in the Journal of Consumer Psychology. (ANI)

Washington D.C. [USA], Apr 30 (ANI): A caterpillar, commonly known as a waxworm, can help make plastic pollution a history, according to a recent study.

Full Story >>

Hard rocks from Himalaya may raise flood risk for millions

Updated: Apr 30, 2017 09:26 IST     

New Delhi [India], Apr 30 (ANI): A new study has shown that how earthquakes and storms in the Himalaya can increase the impact of deadly floods in one of Earth's most densely populated areas.

Full Story >>

NASA eyes intensifying tropical cyclone 'Frances'

Updated: Apr 29, 2017 11:07 IST     

Washington D.C. [USA], April 29 (ANI): Two NASA satellites have provided forecasters in Australia with visible and rainfall data as tropical cyclone 'Frances' strengthened in the western Timor Sea.

Full Story >>

Oceans at risk due to rising levels of carbon dioxide

Updated: Apr 28, 2017 12:27 IST     

Washington D.C. [USA], Apr 28 (ANI): As the amount of carbon dioxide in the atmosphere increases and the acidity of water changes, it might lead to change in crucial marine process.

Full Story >>

Washington D.C. [USA], Apr 27 (ANI): Animal rights activists have been debating about the use of animals in biomedical research since long but scientists suggest improvements to animal testing protocols could boost credibility and usefulness.

Full Story >>

London [UK], Apr 26 (ANI): As NASA's Cassini Spacecraft enters its final dive, called 'The Grand Finale', into orbiting Saturn's moon, Titan, Google commemorates the occasion by making a special Doodle.

Full Story >>

India's outsized coal plans put Paris climate goals at risk

Updated: Apr 26, 2017 08:34 IST     

Washington D.C. [USA], Apr 26 (ANI): India will not be able to meet its Paris climate agreement commitments in the coming years if it carries through with plans to construct nearly 370 coal-fired power plants, according to University of California, Irvine and CoalSwarm researchers.

Full Story >>

NASA looks at newly formed Tropical Depression 3W in 3-D

Updated: Apr 26, 2017 07:21 IST     

Washington D.C. [USA], Apr 26 (ANI): Tropical Depression 03W formed in the Pacific Ocean west of Guam on April 24, 2017, and data from the Global Precipitation Measurement Mission or GPM core satellite was used to look at the storm in 3-D.

Full Story >>

Researchers relate extreme weather to global warming

Updated: Apr 25, 2017 11:19 IST     

Washington D.C. [USA], Apr 25 (ANI): In the past, scientists typically avoided linking individual weather events to climate change, citing the challenges of teasing apart human influence from the natural variability of the weather. But that is changing.

Full Story >>

Ahmedabad surgeon performs India's 1st robotic surgery

Updated: Apr 24, 2017 18:43 IST     

Ahmedabad (Guajarat) [India], Apr 24 (ANI): A unique robotic surgical procedure, said to be the first of its kind performed in India and third in the world, was recently performed by a doctor at Sterling Hospitals on a 37-year old patient to relieve him of acute pain caused by a rare condition of Median Arcuate Ligament Syndrome.

Full Story >>

This 3-D skin printer can heal severe burns faster

Updated: Apr 23, 2017 07:11 IST     

Washington D.C. [USA], Apr 23 (ANI): A newly-developed method for using a modified printer that covers wounds with healthy skin cells can make the traditional burn treatment a history.

Full Story >>

Turns out, you can 'point out' a man's education

Updated: Apr 21, 2017 14:51 IST     

Washington D.C. [USA], Apr 21 (ANI): Knowing a man's education is as simple as looking at his fingers, according to a recent study.

Full Story >>

Just when you thought brain games made you smarter

Updated: Apr 21, 2017 14:39 IST     

Washington D.C. [USA], Apr 21 (ANI): You may want to be skeptical of ads declaring you can rev up your brain's performance by challenging it with products from the growing brain-training industry, according to a recent study.

Full Story >>

Accomplished female scientists often overlooked

Updated: Apr 21, 2017 14:17 IST     

Washington D.C. [USA], Apr 21 (ANI): Turns out, gender gap still exists in the STEM fields-science, technology, engineering, and mathematics.

Full Story >>

Port Blair [India], April 21 (ANI): In a first of its kind study, peptides, from the venom of cone snails, have been identified that opens up possibilities of drug research for several human ailments.

Full Story >>

Antarctica's biodiversity 'falling between the cracks'

Updated: Apr 20, 2017 22:49 IST     

Washington D.C. [USA], Apr 20 (ANI): The popular view that Antarctica and the Southern Ocean are in a much better environmental shape than the rest of the world has been debunked.

Full Story >>

Washington D.C. [USA], April 18 (ANI): Keep your worries at bay as Azithromycin group of medicine is no more linked to an increased risk of irregular heartbeat, says a study.

Full Story >>

Even with head-up display, texting while driving not safe

Updated: Apr 16, 2017 12:38 IST     

Washington D.C. [USA], Apr 16 (ANI): Despite relatively less distraction from the head-up displays, a recent study has suggested that texting while driving is still a bad idea.

Full Story >>

Now, sketch your way to better learning

Updated: Apr 16, 2017 11:31 IST     

Washington D.C. [USA], Apr 16 (ANI): Sketching exercises can help students learn many subjects, but they are woefully underused in classrooms, according to a recent study.

Full Story >>

Randomness peaks when you're 25

Updated: Apr 16, 2017 10:18 IST     

Washington D.C. [USA], Apr 16 (ANI): 25 is the "golden age," when people's ability to make random choices or mimic a random process, such as coming up with hypothetical results for a series of coin flips, peaks, according to a recent study.

Full Story >>