London, May 17 (ANI): Football ace David Beckham's endorsements have earned him many millions, with marketing experts dubbing him Brand Beckham.

Washington, Oct. 24 (ANI): As President Barack Obama and Republican candidate Mitt Romney are travelling across the country in the closing weeks of the presidential campaign, they are hoping to pick up endorsements from a number of influential newspapers in key swing states that could help boost their fortunes.

New York, Aug 17 (ANI): As soon as Gabby Douglas brought home her medals, bringing along lucrative endorsements with them, her estranged parents, Tim Douglas and Natalie Hawkins, were reportedly feuding over the millions she could potentially earn.

Melbourne, Aug 7 (ANI): Usain Bolt is set to race ahead of many of his fellow Olympians with new endorsement deals after becoming the world's fastest man with back-to-back gold medals in the 100m sprint.

Washington, Aug.3 (ANI): American swimming sensation Missy Franklin, dubbed the female Michael Phelps, has reportedly turned down over two millions dollars in endorsements, to go to college and get a good education.

London, July 25 (ANI): Olympic champion Usain Bolt and comedian Stephen Fry have helped UK cable television provider Virgin Media achieve record-shattering second-quarter sales through advertising campaigns.

London, May 16 (ANI): While perfume houses spent millions on developing new scents and attracting celebrity endorsements, researchers claim body odour could be the most seductive way to attract someone.

Washington, May 11 (ANI): Star-studded endorsements may be attention grabbing, but they do influence voters, a new study has revealed.

London, Apr 29 (ANI): Britain's sports glamour girls are banking a lot of money in the run-up to this summer's London Olympics.

London, Mar 20 (ANI): Ace footballer Lionel Messi, who is one of the greatest players on the planet, has earned 27.4 million pounds from wages, bonuses, sponsorships and endorsements overtaking David Beckham and Cristiano Ronaldo.

Washington, Jan 18 (ANI): Pro athletes need to be mindful of the evolution of their star status in order to capitalize on their earnings and endorsements, researchers say.

London, Dec 28 (ANI): 'Basketball Wives' star Evelyn Lozada is being sued for supposedly receiving hundreds of thousands of dollars illegally from her ex-fiance Antoine Walker after he knew he was going broke.

London, Sept 20 (ANI): Google will soon introduce a system where its users will be able to see which websites are favoured by their favourite celebrities.

Washington, July 31 (ANI): Voters are more likely to support those presidential candidates who have been endorsed by a newspaper, according to a new research.