Karl Lagerfeld created new perfume with 'sentimental' approach

   Oct 8, 11:35 am

Washington, Oct 8 (ANI): German fashion designer Karl Lagerfeld has created a new perfume, Karleidoscope, which he revealed was made with a ''sentimental'' approach.

The Chanel designer has collaborated with cosmetics firm Coty to launch the new scent, and said that he loved working on the fragrance.

"A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don't want to be too technical about the fragrance. I prefer a sentimental approach," Contactmusic quoted the designer as saying.

Francoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige, said Karleidoscope was created entirely by Karl and was involved in every step of the scent's creation.

"It is Karl's multifaceted vision that was the main inspiration for this project. He had the idea of the kaleidoscope, the bottle and the advertising," Mariez told WWD.

The advertising campaign stars model Bianca Balti, which has been photographed by the creator of the perfume himself.

"I love Bianca and her strong, modern but classical beauty. The ad is a kaleidoscope of images of her face four times on the page," Lagerfeld said. (ANI)

Japanese brand teams with Muslim designer to create modern women`s `lifewear` Jul 2, 11:38 am
London, July 2 (ANI): To create a modest "lifewear" for women, Japanese retail company Uniqlo has recently teamed up with the Muslim fashion designer Hana Tajima.
Full Story
Hot or not? How long you've known each other matters Jul 1, 11:32 am
Washington DC, Jul 1 (ANI): A new study has suggested that longer acquaintance levels the romantic playing field.
Full Story
Ambisexual clothing label says what's good for women is for men as well Jul 1, 11:31 am
New York, July 1 (ANI): When it comes to designing, Baja East's Scott Studenberg and John Targon do not differentiate between men and women as their style mantra is to design ambisexual clothing.
Full Story
Naomi Campbell`s `steamy` new lingerie campaign at 45| Jul 1, 11:25 am
Washington DC, Jul 1 (ANI): The lingerie giant La Perla has just revealed 45-year-old modeling vet, Naomi Campbell as its latest campaign star.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY