Karl Lagerfeld created new perfume with 'sentimental' approach

   Oct 8, 11:35 am

Washington, Oct 8 (ANI): German fashion designer Karl Lagerfeld has created a new perfume, Karleidoscope, which he revealed was made with a ''sentimental'' approach.

The Chanel designer has collaborated with cosmetics firm Coty to launch the new scent, and said that he loved working on the fragrance.

"A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don't want to be too technical about the fragrance. I prefer a sentimental approach," Contactmusic quoted the designer as saying.

Francoise Mariez, senior vice president of marketing for European fragrances at Coty Prestige, said Karleidoscope was created entirely by Karl and was involved in every step of the scent's creation.

"It is Karl's multifaceted vision that was the main inspiration for this project. He had the idea of the kaleidoscope, the bottle and the advertising," Mariez told WWD.

The advertising campaign stars model Bianca Balti, which has been photographed by the creator of the perfume himself.

"I love Bianca and her strong, modern but classical beauty. The ad is a kaleidoscope of images of her face four times on the page," Lagerfeld said. (ANI)

Power poses aren't so powerful after all: Study Apr 2, 3:03 pm
Washington, Apr. 2 (ANI): A new study has recently provided a deeper insight into how the power poses aren't so powerful after all.
Full Story
Meet the 'miracle' Alabama baby who was born without a nose Apr 2, 2:13 pm
Washington, Apr. 2 (ANI): A "miracle" baby in Alabama was born without a nose, it has been reported.
Full Story
Meet the paralyzed beauty who made her catwalk debut in a wheelchair Apr 2, 2:13 pm
London, Apr. 2 (ANI): A paralyzed air hostess has recently made her modelling debut in a wheelchair after rare illness left her unable to walk or talk.
Full Story
Karl Lagerfeld's chic cat Choupette is a multi-millionaire! Apr 2, 1:51 pm
Melbourne, Apr 2 (ANI): Chanel fashion designer Karl Lagerfeld has revealed that his cat Choupette earned a whopping 4.2 million dollars in 2014.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY