More than half of Britons brag about their holiday fun on social media

London, July 2 (ANI): More than half of people in Britain abroad post messages on social media sites to boast about their holidays, a new study has revealed.

And the trend of social media boasting - known as ' smoasting' - sees 40 percent of Britishers logging on every day of their trip overseas to send message to friends.

According to the new study undertaken by T-Mobile, 51 percent of holidaymakers post photos on Facebook and Twitter of themselves at famous foreign landmarks to show off to their friends.

But 45 percent of those questioned said that they would only tag themselves in a location if it is glamorous and will make them look good.

According to the research, three in ten people said that they would deliberately write a boastful holiday status to make people at home jealous.

Six in ten defended their boasting, insisting that if they were happy they had a right to tell it online.

Half said it's fine because 'everyone else does it', and four in ten do it just because they think it's amusing to wind other people up.

An astonishing 15 percent of those polled admitted to boasting about their holiday online just to target an ex-partner they wanted to make jealous.

According to the research, the Northern Irish are the most likely to 'smoast' whilst they are away, with 70 percent admitting to posting status updates to brag about their trip.

Scots and Londoners aren't far behind, with 65 percent admitting they had used social media sites to let everyone know where they are.

while people from East Anglia (74 percent) are most likely to get angry about other people's Facebook and Twitter updates, with over half saying it is because they are showing off.

"We're not an especially boastful nation - we usually tend to play down our achievements but social networking has enabled us to post updates and photos about what we're up to anywhere in the world," the Daily Mail quoted Psychologist Jo Hemmings as saying.

"Posting updates on social networking sites, while we're on holiday, is the modern day version of sending a postcard - but of course is much more fun, having a wider audience and a far greater reach," Hemmings added. (ANI)