Gravity-defying minimalist bra created for bigger-busted ladies

London, July 24 (ANI): A lingerie firm has created a minimalist bra for bigger-busted women, which has a seamless inner "secret sling" to give extra lift and projection without using heavyweight material.

The new Gossard Glossies bras have been uniquely moulded to embrace fuller cup sizes, while being as sexy as those available to smaller women, the Daily Mail reported.

It also has a hidden wire for extra support, a double layered wing to provide an anchored position and balanced support system.

Gossard will launch their new range with sizes ranging from D to GG as part of their Autumn Winter collection, along with their standard A-D cup sizes.

The bras were trialled by plus-size women who each wore the bra for 50 hours each.

The average bra size for women in the UK has expanded from 34B to 36D in recent years, however the selection of bras to fit these cup sizes has previously been lacking.

"For many years bra designers have stumbled when faced with the larger cup sizes, and this has meant less attractive lingerie for ladies with a fuller figure," Gossard head designer Stacey Lindsay said.

"Historically bigger sizes have been based on the smaller sizes, but have sacrificed style to deliver the much-needed support. Our team has worked relentlessly to find a way to make it possible to offer our most minimalist and sheer bra for our bigger-breasted customers.

"It was a huge challenge, and we were pioneering never-tried before techniques. But we're now 100 per cent satisfied we've developed a design that stays true to the core cup sized bra, without compromising on style, comfort or fit," she said.

The moulded bra, in cup size DD-G is available in black, white, mocha and nude from www.gossard.com and is priced at 26 pounds. (ANI)