'Struggling' BlackBerry maker Research in Motion to focus on business customers

   Mar 30, 12:45 pm

Washington, Mar 30(ANI): Struggling BlackBerry maker Research in Motion (RIM) has said it will cede most consumer markets and focus on business customers after its revenue fell by 25 percent.

RIM has been struggling after Americans switched from BlackBerrys to flashier touch-screen phones such as Apple's iPhone and models that run Google 's Android software.

The company also admitted in a conference call that "some BlackBerry models are not selling as well as anticipated".

Apple sold 37 million iPhones in the last three months of 2011which is more than what RIM shipped in the past three quarters. RIM shipped 11.1m BlackBerrys in the latest quarter, which ended March 3.

"We plan to refocus on the enterprise business and capitalize on our leading position in this segment. We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength," The Telegraph quoted chief executive Thorsten Heins, as saying.

A RIM statement said it has incurred a net loss in the latest quarter because of writedowns for the declining value of its brand and its PlayBook tablet inventory. (ANI)

Recent economic measures indicate potential for higher growth rate: Chief Economic Adviser Mar 5, 11:13 am
New Delhi, Mar.5 (ANI): The NDA Government's Chief Economic Adviser, Arvind Subramanian, has said that the recent economic measures introduced would power high growth rate.
Full Story
Uber acquires mapping company deCarta Mar 4, 1:58 pm
Washington, March 04 (ANI): Taxi-hailing service Uber has reportedly acquired deCarta, a platform for location services including, mapping.
Full Story
EIU survey lists India's Bangalore, Mumbai, Chennai and Pak's Karachi amid world's top five cheapest cities Mar 4, 1:07 pm
London, March 04 (ANI): A research by the Economist Intelligence Unit (EIU) has named Indian cities of Bangalore, Mumbai and Chennai amid the world's top five cheapest cities.
Full Story
BMW to be exclusive luxury mobility partner of Delhi International Airport Mar 4, 12:32 pm
New Delhi, Mar.4 (ANI-Businesswire India): German auto major BMW is now the official choice for all VIP movements at Delhi International Airport. All dignitaries, leading businessmen and eminent personalities transiting through the VIP Lounge will now be chauffeured in BMW vehicles.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY