China's 'Twitter' Sina teams up with Baidu to share mobile, search content

London, Aug 1 (ANI): China's popular search engine Baidu and micro blogging site Sina have announced a partnership to share mobile search results and content between their platforms.

The companies also plan to work together to offer users a 'better, richer mobile browsing experience'.

According to the BBC, Sina plans to integrate Baidu search into its mobile site.

Baidu will have a cloud service, which stores data on the Internet, with preinstalled Weibo app, the report said.

Baidu boss Robin Li had pointed out that mobile would 'become a very important channel to distribute our products'.

"During the coming year, mobile will represent an ever larger percentage of our total traffic," he added.

According to the report, Duncan Clark, chairman of consultancy BDA China, said the deal was a 'win-win' for both companies.

"Anything that extends the network effect of users and deepens the pool of content is a plus," the report quoted Clark, as saying.

"Sina's Weibo is such an important source now of content - it's really the pulse of the nation - that for Baidu being able to index the content and make it accessible to users is a fairly important way of keeping its edge in search," he added. (ANI)