Seven in eight Google users have not read new privacy policy

London, Feb 28 (ANI): Majority of Google users have not read the Internet search giant's new privacy policy that comes into effect on Thursday, according to a survey.

The poll, carried out by YouGov , showed that only one in eight of Google users have bothered to read the new privacy policy, which will allow the company to use information about what users look for and what they do on-line.

The company's new policy aims to replace around 60 different existing privacy policies.

The poll conducted for the Big Brother Watch pressure group, found that 92 per cent of adults who use the Internet go through a Google service at least once a week.

But only 12 per cent of them have read the company's new privacy policy, which Google has been advertising prominently for weeks, The Daily Mail reports.

Nearly half of the adult population said it did not know Google was bringing in a new privacy policy, and only 40 percent of Google users said they thought the new policy should be brought into operation, the poll showed.

Nick Pickles, of Big Brother Watch, said that the impact of Google's new policy cannot be understated, but people are in the dark about what the changes actually mean.

"'If people don't understand what is happening to their personal information, how can they make an informed choice about using a service?," the paper Pickles, as saying.Google is putting advertiser's interests before user privacy and should not be rushing ahead before the public understand what the changes will mean," he added.

Big Brother Watch has called for an inquiry into how the new Google policy complies with British data protection law. (ANI)