Oz drinkers now prefer complex flavours to cheap thirst-quenchers

   Apr 27, 6:01 pm

Melbourne, April 27 (ANI): Australia's beer culture is changing for the better, with drinkers looking for more complex flavours than a cheap thirst-quencher, according to the "godfather" of craft brewing in the country.

Chuck Hahn made his comment after helping to lead a brewing class in Tasting Australia's L-Plates: Learn from the Masters program at Regency International Centre.

"Our drinkers have moved up a notch," News.com.au quoted him as saying.

"It used to be everyone wanted to get refreshed and relaxed. Now they want to be enthused about the flavours. We're developing a ' beer culture' rather than beer just being the culture," he said.

When Hahn opened his own micro-brewery 25 years ago the premium sector represented just 2 per cent of the Australian beer market and the craft section did not exist.

Now, premium sales account for about 14 per cent of the market.

There are also more than 130 craft breweries and the sector is increasing by 15 per cent a year.

Hahn, whose Malt Shovel Brewery is now part of the Lion Nathan empire, said home brewing was heading in the same direction, with more emphasis on crafting flavours than making a cheap drink.

Matt Hocking, 22, who took part in the brewing class, said he wanted to improve his home brew.

"I've only done it from a can before. It can be quite restricting," he said. (ANI)

YouTube ban in Pakistan not lifted May 22, 4:19 pm
Karachi, May 22 (ANI): The reports of YouTube restoration in Pakistan turned out to be a rumour, as it was not restored even after a section of the media had announced the lifting of the ban, on Tuesday.
Full Story »
15 killed, 90 wounded in fresh attacks in Iraq May 22, 4:09 pm
Beijing, May 21 (Xinhua-ANI): At least 15 people were killed and 90 others wounded in violent attacks across Iraq on Tuesday, said the police.
Full Story »
10 soldiers wounded in Australian army base vehicles collision May 22, 3:59 pm
Beijing, May 22 (Xinhua-ANI); At least 10 Australian soldiers were wounded Wednesday in a crash between military vehicles at an army base in Australia's southeastern Victoria state, local media reported.
Full Story »
Japanese PM to visit Myanmar for first time in 36 years May 22, 3:59 pm
Beijing, May 22 (Xinhua-ANI): Japanese Prime Minister Shinzo Abe will visit Myanmar from May 24 to 26 to boost bilateral economic ties, becoming the first prime minister to visit the Southeast Asian country in 36 years, Japanese Chief Cabinet Secretary Yoshihide Suga said Wednesday.
Full Story »
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY