Rio Ferdinand's Snickers ad angers Twitter users

   Jan 26, 3:24 pm

London, Jan 26 (ANI): Footballer Rio Ferdinand has been slammed for promoting Snickers chocolate bar on Twitter. Ferdinand started posting odd tweets about knitting and 'needing more wool' much to the bemusement of his fans. The series of strange messages ended with a tweet and picture of the footballer posing with a Snickers bar. However, the promotion ignores the Office of Fair Trading's advice about celebrities making it clear when they are promoting or endorsing a product. The OFT has warned companies that "deceptive advertising" has to stop. "Online advertising and marketing practices that do not disclose they include paid for promotions are deceptive under trading laws," the Telegraph quoted an OFT spokesman as saying. The spokesman refused to comment on Snickers's specific advertising campaign. However, they referred back to a case in 2010 where the OFT took enforcement action against a PR agency for paying bloggers to write and tweet about products. "The internet plays a key role in how people purchase products and services and the importance of online advertising continues to grow," said Heather Clayton, Senior Director of OFT's Consumer Group. "The integrity of information published online is crucial so that people can make informed decisions on how to spend their money. We expect online advertising and marketing campaigns to be transparent so consumers can clearly tell when blogs, posts and microblogs have been published in return for payment or payment in kind. "We expect this to include promotions for products and services as well as editorial content," added Clayton. Several of Ferdinand's followers complained after his burst of tweets. One user tweeted: "Do you really need the money that badly?" and another added: "I'm not on here to be advertised at". A similar pattern of strange tweets, culminating with a message and photograph promoting the chocolate bar also appeared in the Twitter feeds of cricketer Ian Botham, X Factor finalist Cher Lloyd and reality TV star Katie Price over the last few days. A Snickers spokesman confirmed that the celebrities were being paid for posting the Twitter 'adverts'. The body will only look into the SnickersTwitter adveritisng campaign if it receives a complaint from a member of the public. (ANI)

IPL spot-fixing case: SC defers ruling on Mudgal report till Nov.10, Srinivasan not to be BCCI chief(Update-SC-IPL) Sep 1, 5:47 pm
New Delhi, Sept. 1 (ANI): The Supreme Court (SC) has granted an extension to the Mudgal Committee, allowing it to submit its report in the IPL spot fixing case by November 10. The committee had plead that due to the ongoing tour of England by the Indian cricket team, the statement of many cricketers was still pending.
Full Story
Mudgal Committee gets two month extension for final IPL spot fixing report Sep 1, 5:38 pm
New Delhi, Sept.1 (ANI): The Supreme Court on Monday has granted the Mudgal Committee a further two months to present its report on corruption in the Indian Premier League (IPL).
Full Story
Kelly Brook reveals when she 'punched' ex Danny Cipriani Sep 1, 4:53 pm
London, Sept 1 (ANI): Kelly Brook opened up about her former lover Danny Cipriani, and confessed to have punched him right in his face.
Full Story
Following Zim win against Aus, India ranked first among ODI teams Sep 1, 2:05 pm
Dubai, Sep. 1 (ANI): India has been confirmed as the top team in the latest International Cricket Council (ICC) one-day international (ODI) rankings, following Zimbabwe's historic three wicket win over Australia in Harare yesterday.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY