Justin Bieber and Becks help boost fragrance sales

Jun 4, 3:32 pm

London, June 4 (ANI): Justin Bieber and David Beckham have triggered a boom in the fragrance market.

The Fragrance Shop has seen a 23 percent rise in sales because of celebrity branded ranges such as Homme from Becks.

While girl fans of pop star Beiber are going for his Someday, lads are splashing on Be Reem, from TV hit 'TOWIE' the Daily Star reported.

The Fragrance Shop has 135 stores but wants to open another 100 sites over the next five years, creating around 500 jobs.

It saw sales rise 70.4million pounds this year, with best-selling products including new launches from big names Jimmy Choo and Diesel.

The company said sales of men's fragrances increased at their fastest rate, accounting for 40percent of sales due to new scents including Gucci's Guilty Pour Homme .

Perfume generated UK sales of 1.4billion pounds in 2011, with analysts predicting growth of 45 pounds over the next five years.

Meanwhile Lady Gaga is set to become the latest celeb to cash in with her fragrance Monster. (ANI)

Justin Bieber, David Beckham, fragrance, Homme

Top Mumbai cop says phones used to contact IPL bookies in India, Dubai and Pakistan May 18, 7:51 pm

New Delhi, May 18 (ANI): Joint Commissioner of Police (Crime), Mumbai, Himanshu Roy revealed on Saturday 30 phones were used during the spot-fixing episode in the sixth edition of the Indian Premier League (IPL).

Full Story ť

Spot-fixing row: N.Srinivasan calls the spot-fixers as 'dirty cricketers' May 18, 6:06 pm

New Delhi, May 18 (ANI): President of Board of Control for Cricket in India (BCCI) N.Srinivasan on Saturday termed the tainted Rajasthan Royals cricketers as "dirty cricketers" who have let the Indian Premier League (IPL) down and should be put behind bars.

Full Story ť

Spot-fixing row: Mumbai Police get hold of Sreesanth's laptop (Update:-Spot-fixing) May 18, 5:19 pm

Mumbai, May 18 (ANI): Mumbai Police Crime Branch raided Sofitel Hotel in the city, the hotel in which spot-fixing protagonist S.Sreesanth was residing and has recovered a laptop belonging to him.

Full Story ť

Amla 'not surprised' at Kirsten's decision to step down as coach May 18, 4:11 pm

Islamabad, May 18 (ANI): South African batsman Hashim Amla said that he is not surprised by the decision of Gary Kirsten to step down from the position of head coach of the team.

Full Story ť

Comments