Google awarded patent for weather-based advertisements

   Mar 24, 1:10 pm

London, Mar 24 (ANI): Search giant Google has been awarded a patent on technology by US authorities that would serve up targeted advertising based on a smartphone user environment, according to a report.

Google envisages advertising based on the local weather conditions, detected by sensors in a mobile device.

"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent.

It said a web browser or search engine located at the user's site might obtain information on the environment, such as temperature, humidity, light, sound, air composition, from sensors.

"Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria," the appetent said.

According to The Telegraph, the patent suggested that if temperatures rise above a certain level Google could serve up advertising for air conditioning systems.

The patent has been linked with the film, Minority Report, in which Tom Cruise's character is besieged by highly target advertising on the streets of a dystopian city.

Google also patented the idea of analysing the background noise when a user makes a call to target advertising, the paper said.

For instance, the system could detect if a user is at a concert and determine which by via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment. (ANI)

Study says phablets eating phones, tablets May 3, 3:36 pm
Washington, May 03 (ANI): According to a new report from Yahoo-owned mobile analytics firm Flurry, smartphone users are increasingly buying phablets as they spend less time talking on the phone and more on screens while playing games, reading or chatting with friends.
Full Story
Google+ Twitter account goes live 4 yrs after it launched May 3, 2:43 pm
Washington, May 03 (ANI): The Twitter account of social network Google+ has gone live for the first time in the last four years since it launched.
Full Story
Android's 'OK Google' voice controls will now Shazam songs, start your car for you May 3, 2:43 pm
Washington, May 03 (ANI): Now, Android voice actions have become more advanced with the availability of a handful of third-party apps that respond to specific voice commands.
Full Story
Facebook to roll out new feature that will let users read full news stories within feed this month May 3, 12:11 pm
Washington, May 03 (ANI): Facebook users may be able to read full New York Times, Buzzfeed, and National Geographic articles and watch videos on their feed later this month as the social media platform is in talks with publications to introduce the new feature which will be called, 'Instant Articles.'
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY