Google awarded patent for weather-based advertisementsMar 24, 1:10 pm
London, Mar 24 (ANI): Search giant Google has been awarded a patent on technology by US authorities that would serve up targeted advertising based on a smartphone user environment, according to a report.Google envisages advertising based on the local weather conditions, detected by sensors in a mobile device."When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent.It said a web browser or search engine located at the user's site might obtain information on the environment, such as temperature, humidity, light, sound, air composition, from sensors."Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria," the appetent said.According to The Telegraph, the patent suggested that if temperatures rise above a certain level Google could serve up advertising for air conditioning systems.The patent has been linked with the film, Minority Report, in which Tom Cruise's character is besieged by highly target advertising on the streets of a dystopian city. Google also patented the idea of analysing the background noise when a user makes a call to target advertising, the paper said.For instance, the system could detect if a user is at a concert and determine which by via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment. (ANI)
Launch of Apple's set-top box pushed to 2015 Jul 31, 6:21 pm
Washignton, July 31 (ANI): Apple's long-rumoured set-top box will not be launched until 2015 due to the company's inability to strike a deal with the cable providers, said reports.Full Story »
No need to remember passwords with '1Password' extension in Apple iOS 8 Jul 31, 4:35 pm
Washington, July 31 (ANI): Apple is planning to introduce '1Password' extension in iOS 8, which would solve the hassle of remembering all passwords and pins.Full Story »
Google's Android may face probe by European antitrust regulators Jul 31, 12:03 pm
Washington, July 31 (ANI): A report has revealed that the European antitrust regulators may launch an investigation into Google's business practices related to Android.Full Story »
Linkedin mobile app to upgrade user-interface soon Jul 30, 4:33 pm
Washington, July 30 (ANI): Linkedin is due to get a makeover soon with the social networking website planning to introduce a slew of features on its mobile app.Full Story »
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