Google awarded patent for weather-based advertisements

   Mar 24, 1:10 pm

London, Mar 24 (ANI): Search giant Google has been awarded a patent on technology by US authorities that would serve up targeted advertising based on a smartphone user environment, according to a report.

Google envisages advertising based on the local weather conditions, detected by sensors in a mobile device.

"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent.

It said a web browser or search engine located at the user's site might obtain information on the environment, such as temperature, humidity, light, sound, air composition, from sensors.

"Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria," the appetent said.

According to The Telegraph, the patent suggested that if temperatures rise above a certain level Google could serve up advertising for air conditioning systems.

The patent has been linked with the film, Minority Report, in which Tom Cruise's character is besieged by highly target advertising on the streets of a dystopian city.

Google also patented the idea of analysing the background noise when a user makes a call to target advertising, the paper said.

For instance, the system could detect if a user is at a concert and determine which by via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment. (ANI)

Google celebrates Verghese Kurien`s 94th b`day Nov 26, 9:24 am
New Delhi, Nov. 26(ANI): Google is celebrating Verghese Kurien's 94th birth anniversary with its doodle.
Full Story
Google celebrates 41 yrs of Lucy`s skeletal discovery with doodle Nov 24, 9:26 am
New Delhi, Nov. 24(ANI): Google is celebrating with its customary doodle, the 41st anniversary of the discovery of the skeletal remains of 'Lucy' Australopithecus, who is proven to have lived around 3.2 million years ago in Ethiopia.
Full Story
Bad breakup? Facebook will help you avoid your exes Nov 20, 2:26 pm
Washington D.C., Nov. 20 (ANI): Facebook has developed new tools which will help you to get over you exes.
Full Story
Google celebrates Children`s day with doodle Nov 14, 9:35 am
New Delhi, Nov. 14(ANI): Google is celebrating Children's day and the birth anniversary of the India's first prime minister Pandit Jawaharlal Nehru by denoting its today's doodle that was created under its Doodle 4 Google 2015 contest.
Full Story