Google awarded patent for weather-based advertisements

   Mar 24, 1:10 pm

London, Mar 24 (ANI): Search giant Google has been awarded a patent on technology by US authorities that would serve up targeted advertising based on a smartphone user environment, according to a report.

Google envisages advertising based on the local weather conditions, detected by sensors in a mobile device.

"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent.

It said a web browser or search engine located at the user's site might obtain information on the environment, such as temperature, humidity, light, sound, air composition, from sensors.

"Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria," the appetent said.

According to The Telegraph, the patent suggested that if temperatures rise above a certain level Google could serve up advertising for air conditioning systems.

The patent has been linked with the film, Minority Report, in which Tom Cruise's character is besieged by highly target advertising on the streets of a dystopian city.

Google also patented the idea of analysing the background noise when a user makes a call to target advertising, the paper said.

For instance, the system could detect if a user is at a concert and determine which by via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment. (ANI)

Here's how social media can help you sniff out your cheating lovers Mar 30, 11:54 am
London, Mar 30 (ANI): Mobile applications can be very handy if you want to check whether your lover is having an affair or not and, therefore, a list has revealed top 10 apps that can help you to keep a check on your partner.
Full Story
Volvo's new reflective spray-paint makes cyclists visible at night Mar 29, 1:50 pm
Washington, Mar 29 (ANI): The Swedish car manufacturer Volvo and UK design firm Grey London have partnered with Albedo100 to come up with a reflective spray-paint to make cycling safer at night.
Full Story
Microsoft announces list of devices that will be able to run Windows 10 preview soon Mar 29, 12:05 pm
Washington, March 29 (ANI): Microsoft has announced a second round of devices that will be able to run the latest builds of Windows 10 wherein the list has expanded considerably.
Full Story
Vine now allows for high quality videos on iOS operating system Mar 28, 11:30 am
Washington, March 28 (ANI): Short-video sharing app Vine has rolled out support for high-definition videos on iOS operating system and will soon be available on Android as well.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY