Google awarded patent for weather-based advertisements

   Mar 24, 1:10 pm

London, Mar 24 (ANI): Search giant Google has been awarded a patent on technology by US authorities that would serve up targeted advertising based on a smartphone user environment, according to a report.

Google envisages advertising based on the local weather conditions, detected by sensors in a mobile device.

"When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," said the patent.

It said a web browser or search engine located at the user's site might obtain information on the environment, such as temperature, humidity, light, sound, air composition, from sensors.

"Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria," the appetent said.

According to The Telegraph, the patent suggested that if temperatures rise above a certain level Google could serve up advertising for air conditioning systems.

The patent has been linked with the film, Minority Report, in which Tom Cruise's character is besieged by highly target advertising on the streets of a dystopian city.

Google also patented the idea of analysing the background noise when a user makes a call to target advertising, the paper said.

For instance, the system could detect if a user is at a concert and determine which by via their GPS location. It would then deliver advertising for albums, instruments, or audio equipment. (ANI)

China planning submarine that would travel Shanghai to San Francisco in 2 hours Aug 27, 5:39 pm
Washington, Aug 27 (ANI): China has reportedly revealed plans for a new supersonic submarine based on Cold War technology that will travel inside an air bubble to reduce friction.
Full Story
Steve Ballmer binged on 'The Good Wife' to kill time post Microsoft stint Aug 27, 4:04 pm
Washington, Aug 27 (ANI): Microsoft's former CEO Steve Ballmer, who spent 34 years in the company, was reportedly binged on the TV series 'The Good Wife' and watched 100 episodes in just two weeks after leaving the company.
Full Story
Millions of debit and credit cards prone to getting hacked by malware Aug 27, 2:45 pm
Washington, Aug 27 (ANI): A malware that had infected Target's cashiering system late last year is back in the news once again, leading to the susceptibility of millions of credit and debit cards getting hacked on a larger scale.
Full Story
Apple expected to develop 'biggest ever' 12.5-inch iPad next year Aug 27, 1:48 pm
Washington, Aug 27 (ANI): Apple is reportedly mulling an iPad with 12.5-inch display, which the company reportedly plans to begin manufacturing early next year.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY