Soon, vending machine that asks for hugs in return for a can of Coke

   Apr 13, 1:32 pm

London, Apr 13 (ANI): Coca-Cola has come up with a very innovative and attention-grabbing publicity stunt in Singapore - a vending machine which gives out free cans of Coke in return for hugs.

The 'hug me' machine is part of the company's 'Open Happiness' campaign designed to target young people in a gesture-based marketing stunt, which is currently being tested out in Singapore.

Students at the National University of Singapore were surprised to find that the soft drinks giant had installed the vending machine on campus overnight.

But instead of the drinks brand's logo, the words 'Hug Me' are emblazoned across its iconic red-and-white logo.

Instead of paying money, customers have to squeeze the sides of the drinks machine to receive a free can of Coke.

Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise amongst young people.

The move is part of a campaign created by advertising firm Ogilvy 'n' Mather, and is ntended to position the brand as a non-threatening ally to demonstrating youth.

In a statement as part of the company's Open Happiness campaign, Leonardo O'Grady, Coke's Asia Pacific Director for Sparkling 'n' Activation Platforms, said that through the campaign the company wanted to spread some happiness.

"Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness," the Daily Mail quoted O'Grady as saying.

"Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large," O'Grady said.

Marketing gurus behind the innovative concept hope that it will encourage consumers to 'bring positivity, optimism and fun into their lives' and to 'open a Coke and share a little happiness'.

The machines have been such a success that there are plans to roll them out across Asia.

"The reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs," O'Grady added. (ANI)

"Cozmo", a robot capable of emulating humans Jun 28, 12:50 pm
Washington, June 28 (ANI): Silicon Valley toymaker Anki, which considers itself to be an artificial intelligence and robotics company, has come out with "Cozmo", a miniaturized bulldozer-shaped-robot.
Full Story
OnePlus ties up with Servify to launch 'Accidental Protection Plan' Jun 28, 12:28 pm
New Delhi, June 28 (ANI): Global mobile technology startup OnePlus announced its association with Servify launched 'OnePlus Care' app to enable customers to self-diagnose their smartphones and avail free pickup-drop service from their home or office, in case of a need to repair their OnePlus devices.
Full Story
War of the Consoles: Who will pave the way for the future of Virtual Reality? Jun 25, 4:28 pm
New Delhi, June 25 (ANI): Among the myriad of games at the E3 gaming convention, Sony and Microsoft might have just initiated the biggest shakeup in the gaming industry for years to come, the introduction of Virtual Reality Consoles.
Full Story
DataWind enters 4G tablet market with new premium range moreGmax Jun 24, 4:31 pm
New Delhi, June 24 (ANI): Expanding its leadership in the low cost internet connectivity and web access devices segment, DataWind, maker of UbiSlateTablets, DroidSurfer Netbooks and PocketSurfer Smartphones have entered the 4G tablet market with the new range of premium yet affordable devices under the moreGmax brand.
Full Story
Comments