Fan growth declines post brands switching to 'Facebook Timeline': Study

   Apr 21, 4:30 pm

Washington, Apr 21 (ANI): About six weeks after the first brands began switching their Facebook Pages over to Timeline, growth has shown slight decline, a new study has revealed.

According to a study done by Wildfire Interactive, a social media marketing firm about 67 brands that adopted Timeline, reportedly showed a lowering of fan following, Mashable reports.

The results of the study also revealed that the comments were down 6.5 percent per post and fan growth "slowed slightly" for all brands on an average, but brands with more than 1 million fans experienced twice the sluggishness of smaller brands.

In case of bigger brands with 1 million-plus fans, even as likes per post jumped to 10.9 percent and People Talking About This (PTAT) was up 11.9 percent, but comments per post fell to 7.4 percent.

However, the company did not delineate the extent of the slowing.

Wildfire CEO Victoria Ransom believed that comments are down with the Timeline redesign because "it's much more difficult to see users' comments, both on a brand's wall and in the newsfeed."

"Comments from other fans don't show up in brands' posts on users' newsfeeds and because Timeline is now so visual with so much real estate taken up by pictures and videos, comments are quickly collapsed. This encourages likes and shares more than comments," she pointed out.

Facebook was unavailable for comment. (ANI)

Microsoft develops keyboard designed for iOS, Android, Windows tabs Sep 17, 4:51 pm
Washington, Sep 17 (ANI): Microsoft has developed a keyboard designed for iOS, Android and Windows tablets in its latest move to underline the company's focus on providing software services.
Full Story
Apple releases guide to help Android users switch to iPhone Sep 17, 4:51 pm
Washington, Sep 17 (ANI): As Apple releases iOS 8 tomorrow and its next generation of iPhone later this week, it has come up with a guide that is aimed at helping people to switch from android to iPhone, a report said.
Full Story
Apple's smartwatch may be 'fatal' for British drivers Sep 17, 2:25 pm
London, Sep 17 (ANI): Road safety groups have recently warned that Apple's smartwatch may be unsafe for British drivers and could also lead to increase the mortality rate.
Full Story
Mathura researchers develop 'emotion' detecting, face recognizing software Sep 17, 11:09 am
Washington, Sept 17 (ANI): Indian researchers from Mathura, Uttar Pradesh have reached a step further in face recognition software by developing an emotion detector.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY