Fan growth declines post brands switching to 'Facebook Timeline': Study

   Apr 21, 4:30 pm

Washington, Apr 21 (ANI): About six weeks after the first brands began switching their Facebook Pages over to Timeline, growth has shown slight decline, a new study has revealed.

According to a study done by Wildfire Interactive, a social media marketing firm about 67 brands that adopted Timeline, reportedly showed a lowering of fan following, Mashable reports.

The results of the study also revealed that the comments were down 6.5 percent per post and fan growth "slowed slightly" for all brands on an average, but brands with more than 1 million fans experienced twice the sluggishness of smaller brands.

In case of bigger brands with 1 million-plus fans, even as likes per post jumped to 10.9 percent and People Talking About This (PTAT) was up 11.9 percent, but comments per post fell to 7.4 percent.

However, the company did not delineate the extent of the slowing.

Wildfire CEO Victoria Ransom believed that comments are down with the Timeline redesign because "it's much more difficult to see users' comments, both on a brand's wall and in the newsfeed."

"Comments from other fans don't show up in brands' posts on users' newsfeeds and because Timeline is now so visual with so much real estate taken up by pictures and videos, comments are quickly collapsed. This encourages likes and shares more than comments," she pointed out.

Facebook was unavailable for comment. (ANI)

Google marks shortest day of the year with Doodle Dec 21, 11:05 am
London, Dec 21 (ANI): Google has marked the shortest day of the year with an animated Doodle on its homepage.
Full Story
Samsung to shut ChatOn across countries in first quarter of 2015 Dec 20, 11:53 am
Washington, Dec 20 (ANI): Samsung is closing its ChatOn application in all its markets in the first quarter of the next year as a survey found that users spent only six seconds on the app per month.
Full Story
Apple 'deeply offended' by BBC's investigation into China factories' workers' conditions Dec 20, 11:53 am
London, Dec 20 (ANI): Apple has said that the company is "deeply offended" by BBC's investigation into workers' conditions in Chinese factories involved in manufacturing its devices.
Full Story
Global internet authority ICANN's internal systems hacked Dec 19, 3:20 pm
Washington, Dec 19 (ANI): Global internet authority ICANN that allocates IP addresses and domain names for the internet has reportedly been hacked.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY