Fan growth declines post brands switching to 'Facebook Timeline': Study

   Apr 21, 4:30 pm

Washington, Apr 21 (ANI): About six weeks after the first brands began switching their Facebook Pages over to Timeline, growth has shown slight decline, a new study has revealed.

According to a study done by Wildfire Interactive, a social media marketing firm about 67 brands that adopted Timeline, reportedly showed a lowering of fan following, Mashable reports.

The results of the study also revealed that the comments were down 6.5 percent per post and fan growth "slowed slightly" for all brands on an average, but brands with more than 1 million fans experienced twice the sluggishness of smaller brands.

In case of bigger brands with 1 million-plus fans, even as likes per post jumped to 10.9 percent and People Talking About This (PTAT) was up 11.9 percent, but comments per post fell to 7.4 percent.

However, the company did not delineate the extent of the slowing.

Wildfire CEO Victoria Ransom believed that comments are down with the Timeline redesign because "it's much more difficult to see users' comments, both on a brand's wall and in the newsfeed."

"Comments from other fans don't show up in brands' posts on users' newsfeeds and because Timeline is now so visual with so much real estate taken up by pictures and videos, comments are quickly collapsed. This encourages likes and shares more than comments," she pointed out.

Facebook was unavailable for comment. (ANI)

Now, a device that allows blind to 'read as they swipe Apr 19, 3:08 pm
Washington, Apr 19 (ANI): Researchers are developing a ring-like device with a mounted camera, for visually impaired people, which reads out the 'camera-captured' text aloud in a synthesized voice
Full Story
Now, a fitness app that encourages users to 'walk' Apr 19, 3:08 pm
Washington, Apr 19 (ANI): Runkeeper, the GPS fitness-tracking application has launched a new app called Breeze, which tracks users' movements and activities.
Full Story
High-energy laser beam shot into clouds could make rain, lightning happen at will Apr 19, 1:27 pm
Washington, Apr 19 (ANI): Researchers at the University of Central Florida's College of Optics and Photonics and the University of Arizona plan to develop a new technique which will aim a high-energy laser beam into clouds to make it rain or trigger lightning.
Full Story
Soon, attack drones that can attack from ocean floor Apr 19, 1:09 pm
Washington, Apr 19 (ANI): The Pentagon has developed attack drones that can patiently wait on the ocean floor for years.
Full Story
Comments

LATEST STORIES
TOP VIDEO STORIES
PHOTO GALLERY