Paytm reports Mega-Dhanteras sale.
New Delhi [India], Oct 18 (ANI): Mobile wallet company Paytm on Wednesday said it witnessed a significant increase in business during Dhanteras .
Paytm Vice-President Amit Sinha said partners associated with it had recorded an increase of 25 to 30% sale in their businesses during the festival .
"Dhanteras was a blockbuster event for us . As far as our platform is concerned, irrespective of the type of business and categories, all the shopkeepers and partners have seen a significant increase in their sale . Because of the offline-online pay strategy that we have introduced, there are shopkeepers who have seen an increase of at least 25 to 30% sale in their business after associating with us," Sinha said .
Talking about the competition with e-commerce giants, Sinha said: "It's a fight between two online retailers and we are not one of them . In fact, we are helping offline retailers to digitize and becoming available for the online consumers through our online-offline strategy . I can only say that we, and our shopkeepers, are very happy with the increase in sales" .
Paytm has played an important role to democratize access to digital payments for hundreds of millions of Indians ranging from small kirana store-owners and daily wage laborers to large retailers to become a part of the digital economy .(ANI)