Representative image
Representative image

Aadvik Foods is Making India Notice the Health Benefits of Camel Milk

ANI | Updated: Aug 21, 2018 15:06 IST

New Delhi [India] Aug 21 (Newsvoir): Aadvik Foods is India's first company to process, brand and market camel milk and its products in the country. Its founder Hitesh Rathi and co-founder Shrey Kumar, an alumnus of Punjab Engineering College and Indian School of Business, respectively, saw enormous opportunity in this excellent alternative to existing dairy products and decided to take the plunge, leaving plush jobs at MNCs.
Products made from camel milk are making place as the next premium superfood in the market. Several studies have proved that camel milk can be a great help for those who are suffering from diabetes, dairy allergies, autism, heart and autoimmune problems. Since camel milk contains immune-protecting substances similar to human milk, it can be an effective supplement to breast milk.
Ever since its inception two-and-a-half years ago, Aadvik Foods has garnered loyal audience of more than 1.5 lakh customers in India and abroad. With a promise to deliver camel milk unadulterated, Aadvik has carved a 'unique' place for itself with an to promote camel milk as a great alternative to cow/goat/buffalo milk. Unlike cow milk, camel milk is not readily available for consumption everywhere. This is where Aadvik Foods comes into the picture.
The company is bridging the gap between camel herders and the market by spearheading the freeze-drying process to manufacture milk powder from camel milk in order to preserve the quality, taste, flavour, mineral and nutrients. They have also established cold chain logistics in major cities for frozen milk. Aadvik Foods not only distribute camel milk and its milk powder but also produce flavoured milk powder, chocolates, and skin care products.
With a strong distribution network in India and other countries like USA, Singapore and Malaysia Aadvik Foods has presence on all major e-commerce websites like Amazon, Ebay, Flipkart, Snapdeal, Shopclues, PayTm, Alibaba, Big Basket, along with select retail outlets in Delhi, Chennai and Pune for wider reach of various products. It has also tie-ups with Foodhall stores of Future group.
Aadvik Foods is leading the bandwagon of creating the much-needed awareness around camel milk and its products. With over 40 SKUs spread over milk powder, chocolate, skin care products made out of camel milk, which have been highly successful, Rathi and Kumar have plans in place to launch new and innovative range of superfood products very soon. (Newsvoir)