Chennai (Tamil Nadu) [India], March 9 (ANI/NewsVoir): Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the country, has released a television commercial film directed by renowned filmmaker Gautham Vasudev Menon tailored specifically for the Tamil Nadu market.
The film celebrates the beauty and grace of the Tamil woman and its launch coincided with the occasion of International Women's Day.
The ad film differentiates itself with the use of vivid colours, authentic shoot locations, relatable day-to-day scenarios and subtle treatment for which Menon is known for. It also projects the cultural sensibilities and aesthetic nuances of Tamil women in such a way that the narrative cuts across linguistic barriers to become universal.
Gautham, who has made his mark in the Indian film industry for his distinctive portrayal of women in Tamil and South Indian cinema, brings his deep understanding of Tamil culture and deft directorial touch in recreating the visually stunning film.
"Through this television commercial, we pay a tribute to the poise and vivacity of Tamil women on International Women's Day. Collaborating with Gautham Vasudev Menon to shoot this women-centric ad film was an easy decision for us as he is well known for his unique way of capturing their lives on celluloid.
The cinematic genius of Menon, unique sensibilities of Tamil women and beautiful designs of Malabar Gold & Diamonds have woven magic. We are quite happy with the initial response to the film," said Malabar Group Chairman MP Ahammed.
"The concept of the whole production was quite interesting, exciting as well as challenging since it aims to portray the Tamil women in their authentic aura. While I have directed many television commercials in the past, this one was special as a result.
The experience of shooting this commercial has been creatively stimulating for me. I applaud Malabar Gold & Diamonds for going the extra mile and attempting to capture the distinctive spirit and charm of Tamil women in their communication," said Gautham Vasudev Menon.
TVC link: www.youtube.com/watch?v=Zz1YNRTFNoU.
Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of 270 outlets spread across 10 countries, 14 wholesale units in addition to offices, design centres and factories spread across India, the Middle East, Far East & USA. With an annual turnover of USD 4.51 billion, the company currently ranks as one of the largest jewellery retailers globally.
With 14 cluster manufacturing units in India and Gulf Countries, the company currently has 12 jewellery brands to cater to the discerning needs of customers. Headquartered in Kerala with branches across India, Middle East & Far East, Malabar Group is best known for its activities in the field of gold, diamonds, silver and lifestyle articles.
The group, owned by over 4500 shareholders excels in quality products and services, has more than 13,000 professionals working for its continued success.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)