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Coca-Cola India hires Asha Sekhar as VP & CDO

ANI | Updated: Sep 24, 2018 18:18 IST

New Delhi [India], Sep 24 (ANI): Coca-Cola India on Monday announced appointment of Asha Sekhar as Vice President & Chief Digital Officer, India and South West Asia.
In her new role, Asha will focus on the company's journey towards digital transformation, and will drive opportunities and strengthen Coca-Cola India's digital ecosystem.
"Asha's expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future ready," said president Coca-Cola India & South West Asia, T. Krishnakumar.
"This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development," he added.
As a core part of the marketing function, Asha has been a significant change agent for driving media strategy. Some of her many significant achievements include, the inception and later scale-up of Samvaad, an in-house digital experience center for Coca-Cola in India, that delivers consumer centricity for Coca-Cola's brands, company and customers. (ANI)