New Delhi [India], Oct. 27 (ANI-BusinessWireIndia): Collectcent, a data-driven performance advertising company today announced winning two awards, for delivering 'Mobile Advertising Excellence in Programmatic Campaign' and 'Most Outstanding Offering by an Ad network', at the Mobexx Awards held in Delhi.
This was made possible due to their unique proprietary technology that uses big-data analytics to facilitate right media targeting for its advertisers along with 24/7 human intervention in servicing all advertisers across the globe.
Mobexx Awards, an initiative by Adgully, honors excellence in Mobile Marketing and Advertising. The event witnessed participation from some of the leading brands in the industry, including Isobar, Omnicom Group, Netcore.
"This recognition comes as a great achievement for all the hard-work and team effort that we have put in for our advertisers and publishers. We've moved the needle to make digital advertising more transparent and accountable, making us a reliable, trusted partner," said founder and CEO of Collectcent, Andesh Bhatti.
"It gives me immense pleasure to accept the award in the presence of acclaimed thought leaders in the advertising industry. I would like to congratulate and share this recognition with the entire team of Collectcent for their contribution towards achieving this milestone," added Bhatti.
Collectcent's mobile advertising proposition has seen a steady increase from last year and is the fastest growing area for the company. Mobile is driving ad spending growth worldwide and continues to exceed marketing budgets over desktop. With the rise in consumption of internet via smartphones Collectcent predicts 70 percent of its business coming from mobile advertising.
Collectcent is a profitable bootstrapped AdTech company founded in the year 2013. In 4 years, Collectcent has become a significant industry name working with some of the biggest players locally and globally. The company has a 95 percent employee retention rate and has achieved 200 percent growth year-on-year.
Collectcent's unique differentiation is a proprietary technology that uses complex algorithms in its big data environment to serve ads based on the publisher, brand and the user. The self-learning algorithms are able to target the right kind of users who have a high propensity to be interested in an ad, click on it and buy the product.
The company gets its revenue when all three touch points are met and the advertiser earns its money from a consumer. (ANI-BusinessWireIndia)