FreakOut Holdings, inc. appoints Narayan Murthy Ivaturi as VP

ANI | Updated: Feb 20, 2018 19:04 IST

New Delhi [India], Feb 20 (ANI): Japanese adtech leader, FreakOut Holdings, inc., on Tuesday announced the appointment of Narayan Murthy Ivaturi as vice president India and south-east Asia.

In this role, he will be spearheading the business operations in India and south-east Asia and will also be responsible for liaising with group companies in terms of strategic partnerships, product integration, and development.

With over 15 years of experience in leading businesses across verticals such as advertising, media planning, media sales, business development, mobile, and e-commerce, Narayan will bring in his diverse expertise to FreakOut Holdings, inc with an objective to sustain quality services in the long run.

Prior to this role, Narayan was with WPP - Mindshare as head of mobile Asia-Pacific (APAC) based in Singapore where he spearheaded the mobile and new technology mandate.

He also served as head of global revenue at Vserv, a global mobile marketing platform based in Mumbai. Narayan was also a part of leading global digital service providers and headed different revenue roles.

"It is our pleasure to welcome Narayan on-board as VP in India and SEA market. He brings in a rich experience of working with various agency partners and clients and with his collective knowledge we are positive that he will play an instrumental role in helping us reach our goal of becoming one of the most sought-after media companies in Asia," said global COO, FreakOut Holdings, inc., Tomohiro Yasukura.

With an aim to be known as mobile native advertising company in both India and south-east Asia, Freakout Global has a special focus in the region as both India and SEA play a very strategic role to the growth ambitions of the company.

Narayan is expected to drive the overall programmatic mandate in order to expand the business horizons with new products.

On his joining as VP India and south-east Asia, Narayan Murthy said, "It's a great honor to join FreakOut Holdings, inc, an extremely vibrant firm with a huge potential. Mobile native advertising has redefined digital advertising and with the rising smartphone penetration rate, the sector is expected to grow at a remarkable pace".

"We, at FreakOut Holdings have a unique opportunity to deliver breakthrough solutions to our clients and expand our presence in the market. I am extremely thrilled to be a part of the organization and will work towards realizing its business objectives in India and South East Asia," he added. (ANI)