LEGO, Train Style Christmas, Christmas, Nexus Mall
LEGO, Train Style Christmas, Christmas, Nexus Mall

LEGO® unveiled their grandest event 'train style Christmas' in Mumbai

ANI | Updated: Dec 18, 2018 14:55 IST

Mumbai (Maharashtra) [India], Dec 18 (Newsvoir): As the countdown to Christmas and New Year season has begun, iconic toy brand named LEGO® in association with Nexus Malls has announced the unveiling of India's grandest LEGO® Christmas Carnival at Seawoods Grand Central Mall, Navi Mumbai yesterday.
Standing tall as the brand's biggest event in India, this 25-day extravaganza will witness an array of unique building and engagement activities involving parents and children across age groups. Inspired by India's deep-rooted social and cultural connect to trains, this unique train style Christmas reinstates the brand's commitment towards evoking creativity, establishing cultural connect and encouraging parent-child bonding.
What makes this LEGO® event 'one of its kind' is the building activity of the tallest Christmas tree as well as the longest LEGO® train in India. The train build expands to another dimension providing children and parents with an exclusive digital experience of LEGO®'s grandest ever landscape in India.
"We are delighted to launch this one of a kind event in India. This is our biggest event in India till date and we are confident that the event will enjoy success amongst our consumers from across age groups. Festivals have been an integral part of Indian culture and our efforts have always been focused on uplifting the festive spirit in unique ways through our varied range of products and activities. Over the course of this Christmas wonderland spanning over 25 days, we are aiming to create India's longest LEGO® train with the help of LEGO® lovers in India. We are also bringing in a prodigious opportunity where children can hop on to a static train setup and experience a 360-degree panoramic view of the train running through the created landscape using VR glasses," said Rohan Mathur, Head-Marketing, Emerging Asia, The LEGO® Group.
The key activity of the event is the train building sessions, where groups of kids will create coaches of the train within monitored timelines. These coaches will be assembled as the final longest LEGO® train which will be created towards the closure of the event.
Not only this, the extravaganza will also brings alive a multi-sensory digital experience enabling parents and children reminisce about their own train memories and getting a more hands-on experience of LEGO®'s smart train collection. In this carnival, children are not restricted to creating train coaches but they can also operate the trains using advanced controls and participate in train races.
Making registrations and activity management more effective and free-flowing, LEGO® will be using app-driven registration processes that will help in a seamless experience for LEGO® enthusiasts. For the very young minds (0-4 years), the experiential arena will have Duplo stations where children can enjoy fun-filled activities.
"As a brand, we believe in inspiring creative thinking and systematic reasoning amongst children. With LEGO®, 'learning with play' is a crucial part of childhood. The overall train building and experiential activities will bring will help children re-kindle their creative stride. We are positive that with our efforts, this event will enable parents and children to spend a creative holiday season and bring them closer to the brand," added Rohan Mathur.
"At Nexus Malls, we are constantly striving to deliver an experience to our patrons which is unique and lasting. We have associated with The LEGO Group this year for our Christmas festivities for several malls in our portfolio. At Seawoods Grand Central, we are inviting our patrons to build the longest toy train in the country. I am certain The LEGO experience will be something that our patrons will cherish for a very long time. This also kickstarts our 45-day long shopping carnival across the Nexus portfolio, where over 100 brands will be offering up to 60% discount," said Nishank Joshi, Chief Marketing Officer at Nexus Malls.
In addition to this exclusive Christmas extravaganza, LEGO® Group also brought forth an exciting gifting range for this Christmas and New Year. LEGO® lovers can choose from a varied product suite which includes, LEGO® Ambulance Helicopter, LEGO® Fun Creations, LEGO® Bricks on a Roll, LEGO® Medium Creative Brick Box, LEGO® Heavy Cargo Transport, LEGO® High-speed Chase, LEGO® WHACK!, LEGO® Dirt Road Pursuit, LEGO® Olivia's Mission Vehicle, LEGO® Friends Mia's Tree House, LEGO® Steam Train, LEGO® DUPLO® train, LEGO® City Police, LEGO® BOOST Creative Toolbox, LEGO® Fantastic Beasts™,Grindelwald's Escape, LEGO® Creator Cruising Adventures, and LEGO® Ninjago Night Crawler to name a few. These enchanting products can be purchased at Hamleys, Landmark and other key popular toy stores in India. (Newsvoir)