Lumax reveals new logo for an enhanced brand identity

ANI | Updated: Nov 09, 2017 15:14 IST

New Delhi [India], Nov 9 (ANI): Leading player in the Indian automotive industry Lumax on Thursday revealed its new logo and the newly launched visual brand identity that epitomises its journey and serves as the torchbearer of future growth and aspirations.

The logo, christened with the 'WinteGreat wheel' will be the guiding star; the philosophy that powers the path to build a lasting and admired business - stands for Winning, Integrity, Integration and Greatness.

The blades of the 'WinteGreat wheel' symbolise confidence, dynamism, passion and commitment for accelerated growth.

"We have grown our business significantly over the last several years, our brand relaunch represents the natural evolution of that transformation. The release of the new visual identity marks a significant milestone and start of a new era for our group, illustrating our purpose and vision for the future," said chairman DK Jain Group, DK Jain.

The DK Jain Group has a strong market presence and its reputation rests on a bedrock of seven decades of heritage.

It is a leading player in the Indian automotive industry and a provider of a wide range of automotive solutions. Its new vision, "Building an admired high performance global organisation in whom all stakeholders have absolute trust," will give further thrust to the growth.

The Lumax typeface has been handcrafted and enhanced while retaining its character and legacy of trust and high performance.

Red is the colour of passion and energy. It has always been the flagship brand's colour and takes pride of place in the group brand's new logo. Orange symbolizes warmth and positivity, in keeping with the organization's kind and optimistic ethos. Purple stands for heritage and stability. It lends balance to the power and movement of the more dominant colours. (ANI)