The collection was launched by Marathi Film Superstar Swwapnil Joshi in Pune at Phoenix Market City and in Vashi at Inorbit Mall. Max also launched an exclusive collection curated by Swwapnil Joshi in a Lookbook - 'Max Styles Swwapnil Joshi'.
The collection honours the likes of those who are driven by a dream and not the society. Those who stand for what they believe in. Those who do not follow but lead. The Generation Z or post millennials. As a part of the launch activity, lucky fans got a chance to meet and greet with their favourite star Swwapnil Joshi.
"I feel very happy to associate with Max Fashion for the second time with the support of Arjun Singh Baran and Kartik Nishandar from GSEAMS. This time the approach is very different wherein I got to meet my lovely fans who were able to style me through the Max in-store game application - a concept which has never been explored before for a Marathi actor," said Swwapnil Joshi.
"We are very happy and excited to welcome the freshness of Spring season with the launch of our new Spring 2018 Collection. At Max Fashion, we always try to top our shopper's expectations and provide our customers with experiences that they will never forget. It is a delight to have the ever popular Mr. Swwapnil Joshi on the occasion of this launch," added Piyush Sharma - AVP West, Max Fashion.
Commenting about the association, Arjun Singh Baran and Kartik Nishandar - Director's at GSEAMS (Global Sports Entertainment and Media Solutions) said,
"We are glad to associate with this brand for the second time because we at GSEAMS believe in exploring new concepts and innovations. We are very proud and happy to support this second initiative of Max fashion 'Max Styles Swwapnil Joshi' with Swwapnil Joshi considering that both of them appeal to the masses in huge numbers." (ANI-NewsVoir)