PhonePe launches app-in-app platform with redBus

ANI | Updated: Jan 17, 2018 14:56 IST

New Delhi [India], Jan 17 (ANI): Payments platform PhonePe on Wednesday announced a strategic partnership with online bus ticket booking service, redBus. As a part of the partnership, Redbus has now gone live with an exclusive store on the PhonePe app.

This partnership is part of PhonePe's vision of being an open payments ecosystem, enabling businesses of all sizes to build and deploy apps on its platform with a unified login and payments experience for customers.

It will further enable businesses to reach out with their services to a highly relevant and rapidly growing customer base of over 65 million PhonePe users.

"We are delighted to partner with redBus and offer our customers a frequently-used service, such as online bus booking, inside the PhonePe app. PhonePe is the first transaction platform of this scale to open up for businesses to build their experiences within the app," said co-founder and CTO, PhonePe, Rahul Chari.

"Consumers can continue to enjoy the digital and fulfillment experience of their favorite apps from within PhonePe while being assured of the reliability and integrity of their payments. This will allow businesses to focus on service offerings instead of worrying about distribution," he added.

"This strategic and exclusive partnership would enable us to reach out to a wider user base beyond our existing platforms. PhonePe has taken a unique approach to solve digital payments, which will further support our endeavor of providing a hassle-free bus ticket booking experience across the country. We expect many customers to take maximum advantage of this win-win partnership," said vice president, redBus, Manoj Agarwala.

This partnership is in continuation with PhonePe's strategy to build an ecosystem of innovation.

Recently, PhonePe had launched an innovative made-for-India Point Of Sale (POS).

Moreover, it has integrated third party wallets like FreeCharge and Jio Money on its platform to give users more choice and flexibility.

"We want to take the ecosystem first approach and our ambitions are to build platforms which enable businesses and partners to leverage the PhonePe network to the fullest. Our core belief is that open ecosystems always succeed by creating a win-win equation for both customers and service providers alike. We will continue to invest in enriching the platform capabilities to make it more and more developer friendly," said head of product, PhonePe, Vishal Gupta.

Currently, PhonePe's focus is on adding more partners to the app-in-app platform and to provide various options to businesses to participate in the ecosystem.

The company has a healthy pipeline for the coming quarters, to further cater to PhonePe users' transactional needs. (ANI)