The move is well aligned with a string of growth initiatives following a Series B round of funding that provided the necessary impetus to aggressively accelerate both user engagement and acquisition.
The company aims to gain a significant advantage by digitizing a stream otherwise dominated by traditional pedagogical models. The launch is expected to bolster Toppr in its estimated 20X growth in junior grade and 15X in senior grade subscriptions by 2021.
For Indian students, commerce is the second most popular stream, after science, and offers a plethora of career opportunities. It is constantly evolving in its relevance within all industries. However, its potential remains largely untapped within the EdTech sector.
Toppr aims to extend to commerce its success with digitizing the science stream - particularly for board, medical and engineering entrance exam preparation. With centres in over 17 cities, the platform's user base has grown to over 2.5 million students last year, with increasing penetration in tier-II and III cities.
It is well on its way to becoming an attractive one-stop destination for millions of students looking for comprehensive after-school online learning solutions. Commerce students will be able to prepare for examinations such as IPCC, CAT, CPT and ICWA on Toppr.
"We want this to be a platform for commerce students to study not only for their boards, but also, competitive exams right from CPT to ICWA. It aims to achieve a market share of 20-25 percent in the commerce segment within a year. This is a significant development for its overarching objective of revolutionizing the education sector," said CEO and co-founder Toppr, Zishaan Hayath. (ANI)