Jadhav, who is a senior media executive with 14 years of experience, will lead strategic growth at Vidooly by identifying key revenue channels and opportunities.
She will also be responsible for business development and partnerships at Vidooly. Along with this Vidooly has also expanded its presence with its second office in India at Mumbai's business hub, Bandra Kurla Complex.
"We are extremely fortunate to have Preeti join us at Vidooly. She brings with her vast years of experience in the media industry and is keenly aware of the challenges and opportunities in the space. She will play a pivotal role in our growth as we look to expand into international markets and further solidify our presence as industry leaders in the digital video space globally," said CMO and co-founder of Vidooly, Nishant Radia.
"With our Mumbai expansion we now have a presence in the entertainment capital of India. This will allow us to work closely with the entertainment and media industry in addressing the challenges they face and also aligns with our vision of becoming a key player in the media industry," added Radia.
In her previous role, Jadhav worked at Hotstar in roles of agency lead and that of leading the sales business responsible for driving revenue for larger part of west region.
Over her 14 years of experience, she has had stints at media conglomerates like Star Network, Network 18 and Percept Media across various functions such as business development, revenue, advertising, and strategic initiatives.
"Vidooly with its industry-leading technology in the online video space such as brand safety is poised to become the market leader as it looks to become the go-to platform for video analytics for anyone operating in the online video space. I am excited and looking forward to driving this new mandate at Vidooly," said Jadhav on her appointment.
The expansion and hiring is on the back of Vidooly's industry leading growth in the last one year in the space of online video. Vidooly has been constantly innovating with industry first products such as sentiment analysis, brand safety, and a machine intelligence backed real-time content engine for content creators, advertisers, media agencies and brands across multiple platforms.
However, the online video analytics market globally is expected to grow to USD 11.17 billion by 2022 from USD 2.61 billion currently. Increasingly as people shift from traditional means of video consumption to online video, video analytics will play a key role for brands, advertisers and content creators as they look to generate better ROI's from their advertising monies. (ANI)