Zed Black (MDPH) Chakra Aroma Series launches 'Suryanamaskar Incense Sticks'

ANI | Updated: Feb 12, 2018 19:02 IST

New Delhi [India], Feb 12 (ANI-NewsVoir): The Indian agarbatti or incense sticks have undergone an improved makeover since last few years, thanks to a few major Indian incense sticks manufacturers. Gone are the days when incense was used only for religious purpose.

A move beyond the conventional path, The Chakra Series from Indore based, Mysore Deep Perfumery House (Known for its brand Zed Black), which is amongst the top 3 agarbatti manufacturers of the country, is specially crafted with the unique blends of aromatic oils and perfumes.

Made especially for the export market targeted at Yoga buffs across the globe, this series has 18 distinct fragrances which are created with an idea to utilize the delightful aromas as 'bonus to your health' whenever performing various yoga asanas.

Chakra Yoga Series, the one-of-its-kind product is available in both domestic as well as foreign markets like USA, UK, Spain, France, Italy and Germany.

"Over the years fragrances from India have dominated a Rs. 6000-crore global incense stick market. Indian agarbatti makers, offers heritage fragrances as their USP and what better can be then Yoga, the original spiritual practices which originated in ancient India. To further strengthen our position in the export market, Chakra Aroma has introduced the 'Suryanamaskar incense sticks' series. It's soothing aroma and the different combinations of essential oils will create attractive aromas which are extremely helpful in physical and mental relaxation," said Ankit Agrawal, Director, Mysore Deep perfumery House.

"With the launch of Chakra Aroma Incense Sticks and the latest Surya Namaskar series, we are in the process of creating a niche market for agarbattis which are exported as an added benefit while practicing yoga as Indian agarbatti makers. We are looking forward to capture major share of global incense sticks market by introducing more variants of yoga specific incense sticks in coming months as Agarbattis have transformed from being religious product to spiritual product," he added.

The newly launched Surya Namaskar Series namely - Pranamasana, Hasta Uttanasana, Aekpaad Prasarnaasana, Ashwa Sanchalanasana, Adho Mukhasvanasana and Bhujangasana are six varied fragrances offering uniqueness with a similar aim of bringing our body, breath and mind together and rejuvenating our body.

During the year 2016-17, India has exported incense sticks worth more than Rs. 450 Crores. The incense export market has observed a surge of 30 percent in last five years dominated by India. Designed under 'Aroma of Indian Culture', after 2 years of extensive research, the Chakra Aroma series which includes 12 varied fragrances, crafted specially for yoga practice was launched in the global market last year.

Chakra Aroma Incense sticks, composed of pure and natural essential oils blended with aromatic materials at the company's state-of-the-art factory based at the heart of India were well received by the global market. Each incense stick comprises of special fragrance combo to suit yogasanas like sarvangasana, Vajrasana, Adasana, Sirsasana, Vrikshasana, Chakrasana, Uttanasana, Gomukhasana, Janusirsasnana, Utrasana, Siddhasana and Balasna. This incense is known for its Aroma which imparts positive energy and spiritually purifies the environment. (ANI-NewsVoir)