Former BCCL CEO Ravi Dhariwal joins Clovia

| Updated: Aug 23, 2017 11:20 IST

New Delhi [India] May 12 (ANI): Former BCCL CEO Ravi Dhariwal on Thursday joined Clovia, India's fastest growing lingerie brand, as a Mentor and Advisor. He brings on board his vast experience in strategy, organisational development, marketing, and brand management. "We are extremely thrilled to have Ravi as our Advisor and Mentor. His experience and expertise will be invaluable in helping us with strategic and brand development. We look forward to a long term relationship with him and to learn from his experience in developing consumer businesses," said Pankaj Vermani, Co-Founder and CEO, Clovia. Ravi has over 38 years of experience in building consumer businesses all over the world. He started his career with Unilever India in 1977, and worked for them in India and Australia for over 12 years in Sales and Marketing Management. Previously, he was the Chief Executive Officer of Bennett Coleman & Co. Limited. He also served as a Vice President of Franchise for SE Asia at PepsiCo International. He was Pepsi's first employee in India and was instrumental in the brand's growth in India during his 12 year tenure with the company. Ravi Dhariwal also serves on the board of several leading companies of India including Times Infotainment Media Ltd. and Times Journal India Pvt. Ltd; Future Enterprises Limited; Bharti Retail Pvt. Ltd.; and Bata India Ltd. "I am delighted to partner with Clovia and impressed by the exponential strides they have made in the lingerie and online fashion space. I look forward to working with the team to pursue new strategic and marketing opportunities and support them in enhancing and creating a stronger brand image," said Dhariwal. Clovia was set up in 2013 to address the under-serviced intimate wear segment in India. Clovia designs and manufactures its own products. Using smart technology/analytics, it monitors the sales trends and patterns on its website and manages its inventory accordingly, thus reducing the operational costs. (ANI)