Furlenco appoints Aishvarya Chanakya, Uday Kamat as VP Marketing and Operations

| Updated: Oct 26, 2016 18:17 IST

New Delhi [India], Oct 26 (ANI): India's first online furniture rental company Furlenco has further bolstered its leadership ranks by making strategic talent acquisitions. It has recently hired Aishvarya Chanakya, as the Vice President of Marketing and Uday Kamat as its Vice President of Operations. These appointments highlight the company's plans to further boost its core proposition and growth by leveraging the prowess of these professionals in key management roles. "We are focused on consolidating our presence as a disruptive player in the furniture industry by hiring experts who can add value to our existing range of products and to our distribution model. Bringing Aishvarya and Uday onboard is a step towards achieving that aim. Their comprehensive knowledge and experience in their respective verticals will definitely bring in a fresh outlook to our company and help us in realizing our aims of further expansion," said Founder and CEO of Furlenco, Ajith Mohan Karimpana. "Furlenco is redefining the concept of renting furniture in India. Going forward, we want to build a great consumer brand, not just a retail service brand. In this role, my efforts will be directed towards doing this via building the category of rental furniture and establishing Furlenco as a one-stop destination for awesome designs. We're attempting to do all of this with completely in-house brand strategy and creative talent, instead of outsourcing this to external agencies," said Aishvarya. Meanwhile, Uday Kamat, in his new role will look after pan-India operations of Furlenco for the delivery of furniture. Uday comes with over 12 years of work experience in supply chain design, operations management and process excellence at public, private and private equity owned companies across North America, Europe and Asia. "Joining the leadership team at Furlenco, which is one of the most promising start-ups in the country at present, is a matter of great pride for me. Traditional warehousing and distribution systems are optimized for retail and e-comm operations. But furniture requires a totally different treatment. My goal is to achieve a balance between growth, service levels, and cost performance. Furlenco has a great work culture and I want to enable the people working here with the right technology and processes, allowing them to drive Furlenco to the next level of growth and profitability," said Uday. The online platform earlier this year had raised about Rs. 37 crore (USD six million) followed by recently raising Rs. 200 crore (USD 30 million) in a fresh round of funding through a mix of USD 15 million of equity and USD 15 million of debt. Furlenco will leverage these funds to expand to newer categories, product ranges and more cities in the next one year. (ANI)