MEA has asked all missions to promote Ayush, Ayurveda: V.K. Singh

| Updated: Feb 21, 2017 23:33 IST

New Delhi [India], Feb. 21 (ANI):The Ministry of External Affairs (MEA) has asked all chairs and missions to to promote Ayush and Ayurveda, said Minister of State for External Affairs, General V.K. Singh (Retd), at an ASSOCHAM event held in New Delhi today. "On the part of the Ministry of External Affairs (MEA), we have asked all our chairs and missions to promote Ayush and Ayurveda because 25 missions have got Ayush facilitation centers and these are being managed in a manner in which we would like them to become much greater facilitation center then what they are today," said General Singh while inaugurating an ASSOCHAM Conference on MEDiTravel - 2017' at New Delhi. He said that Ministry of External Affairs (MEA) is aware of the need for simplifying visa procedures and is open to suggestions and recommendations to make things better for people who are coming. "Misuse and abuse creates problems for any new initiative," he added. To ensure that things are made as transparent as possible and things are made in this manner in which they cannot be misused, he said. "This is a field that has got tremendous and potential which can make India the hub of medical facilities," he added. Singh also said that India has treatments both traditional alternative, that have perfected over time. He said there are people in continents that look toward India for gives affordable medical care. Amarendra Khatua, Secretary (Special Assignment), MEA and DG, ICCR, said that today, the pharma market is about USD 40 billion in 2017-18, the average growth rate is 14percent per year at CAGR and in real terms medical visa arrivals are increased almost at the rate of 80 percent every year since 2010. He said the Meditravel industry now needs a concentrated and coordinated approach for growth, revenue generation and quality service. "Medical tourism in exports not only results in increased foreign exchange earnings, increased tourism revenue earning, attracts tourism investment in the sector, creation of employment, improves standard and accountability in the local health services and facilities and growing awareness," Khatua added. He said it also creates a great India brand. Khatua also highlighted the action plan like we must have a focussed market development programme in the target countries through regional insurance product and cross border payment arrangements. (ANI)