Roposo launches 'Chat-to-Buy' feature to alter social commerce in India

| Updated: Aug 23, 2017 11:20 IST

New Delhi [India], Dec 14 (ANI): India's favorite fashion social network Roposo has announced the launch of its 'chat-to-buy' feature in the social commerce in India to alter various paradigms. Until now, small businesses closed most of their online transaction on call or phone chats. However, they struggled to use a generic chat platform for business purposes. Roposo not only facilitates the discovery of these products, but now also focuses on the closure of these transactions through the smart chat feature. This unique chat feature also provides an option to attach a picture with the conversation, leaving no stone unturned. Chat to buy is a one-place, smart solution to buying on chat, which enables lesser but more intelligent interactions between buyer and sellers. Further a buyer can browse the seller's shop even when he is offline. "The chat-to-buy feature will now complete the loop of leads, transactions, and engagement by enabling purchases through the platform itself with just a few clicks," said co-founder and CEO, Mayank Bhangadia. "We are certain that this addition to our suite of features will further strengthen the business relationship we share with small sellers across the country," added Bhangadia. The feature uniquely positions to the small businesses and an audience which lives and breathes fashion. Visibility to these small sellers is lost on other social networks, where bigger brands with deeper pockets are bidding on the same audience. The new 'Chat to Buy' button is yet another step in the platform's endeavor to create a widespread fashion social network that is accessible to everyone. Small and medium-sized retailers are sure to benefit financially from this innovation, and enjoy more ease in building their brand image. (ANI)