Sachin Tendulkar`s `True Blue` brand launched on Myntra

| Updated: Aug 17, 2016 20:10 IST

New Delhi, Aug 17 (ANI): Cricketing legend Sachin Tendulkar has launched his distinctive premium men's wear brand True Blue on the online fashion portal Myntra in association with Arvind Fashion Brands. Launched in May this year, True Blue celebrates India and aims to reinterpret traditional Indian motifs and apparel with a modern twist. "True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual's style and not just a form of demonstration. It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India," said Cricketing legend, Sachin Tendulkar. "We are thrilled to partner with Myntra and leverage the superior reach and access that the platform offers brands. Sachin is excited to have another opportunity to engage and interact with men across the globe by dressing them in superior fashion," said COO Arvind Fashion Brands, Puneet Jain. "Celebrity fashion is a rapidly evolving segment in India and Myntra is at the forefront of enabling celebrity fashion brands build strong digital footprints. True Blue brings alive and effectively combines Sachin's passion for India and fashion. We are proud to partner with his venture and help establish Sachin as a fashion icon," added Head eCommerce Platform Myntra, Prasad Kompalli. (ANI)