The three month long campaign will be supported by the ace Indian shuttler to generate funds for the Tata Memorial Hospital Mumbai that hosts a specialist cancer treatment and research centre to provide cancer treatment and care of underprivileged patients.
"Statistics today reveal that almost 1 out of 28 women in India are at risk of breast cancer and eventually, loss of life if the cancer remains undetected. I believe such initiatives, especially for lesser privileged women, are imperative to curb the growth of the disease and will go a long way in making a healthier India," she added.
Expressing his views on the campaign, Kazutoshi Oyama, Executive Director, Bridgestone India said, "With this campaign, we are collaborating with the Tata Memorial Hospital to raise funds for the treatment of underprivileged women suffering from this painful disease."
"The campaign is aimed at educating more and more people about the importance of early diagnosis to combat cancer. We hope that our efforts will spur other subsidiary companies in Asia Pacific to adopt this initiative and contribute to the fight against breast cancer," he added. (ANI)