New Delhi [India], Nov 23 (ANI): Leading cosmetic and skincare brand Oriflame India has launched a wellness category - Swedish Beauty Complex Plus to offer advanced amalgamation of antioxidants that promise to protect every cell of the human body.
The product contains a blend of antioxidants derived from an algae of the Swedish archipelago and blueberries found in Swedish forests. Astaxanthin is one of the most powerful fat-soluble antioxidants known to mankind and it forms a key component of Swedish Beauty Complex Plus.
Derived from algae found in the Stockholm archipelago and known as the king of antioxidants, Astaxanthin is instrumental in helping the algae survive harsh conditions and has a similar effect on the human body's cells.
Owing to its mechanism, it helps protect human cells from both inside and outside against free radicals that cause damage to the cells resulting in premature ageing. Astaxanthin is said to be 100 times stronger than Vitamin E, 550 times stronger than green tea catechins, and 5000 times stronger than Vitamin C.
"Being a brand of Swedish origin, each product of Oriflame's wellness category is inspired by the country's innate focus on well-being and great health. Bringing all the goodness of nature and the power of antioxidants found in the Swedish archipelago and forests, the Swedish Beauty Complex Plus is truly a revolutionary product," said Senior Director Marketing Oriflame South Asia, Naveen Anand. (ANI)