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BharatMatrimony's 'find your equal' advertisement starring MS Dhoni drives social change

ANI | Updated: Dec 19, 2018 17:03 IST

New Delhi [India], Dec19 (ANI): BharatMatrimony, has launched a TV commercial "Find Your Equal", starring MS Dhoni, and what makes it even more special, other than Dhoni, is that it sharply focuses on women's right to equality in a relationship.
The TV commercial features Dhoni equally sharing all aspects of his married life with his partner. This includes something as significant as taking key decisions, sharing household chores besides parenting responsibilities- all the while giving his wife a comfortable space to do her own things.
Reflecting on why he decided to endorse the concept, the sportsman said, "I believe in the woman's right to equality in the relationship. I am proud to be part of the #FindYourEqual campaign that has the potential to bring about a social change."
The "Find Your Equal" campaign is essentially a people-oriented concept. It is a result of consumer interactions and extensive surveys on social media.
"We understand and believe that marriages are happier and successful when there is equality in the relationship. It is BharatMatrimony's endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change," explained Murugavel Janakiraman, Founder and CEO - Matrimony.com.
BharatMatrimony will soon launch a 360-degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio and outdoor. (ANI)

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