India Boulevard is now Kyra & Vir

ANI | Updated: Sep 25, 2017 18:11 IST

New Delhi [India], Sep 25 (ANI-NewsVoir): India Boulevard, the San Francisco-based curated fashion marketplace that connects customers from around the world with local boutique designers, has been rebranded as Kyra & Vir.

Created in 2015, the company focuses on making designer wear accessible and affordable. Founder and CEO, Akta Adani, says, "Growing up in the shadow of a talented designer, I knew that there was a need for something more personal and bespoke. I believe that every person deserves a design with a soul, a story, and a purpose."

Two years later, Kyra & Vir partners with more than 50 designers from around the world catering to customers in 25+ countries - including Australia, Canada, Norway, and New Zealand - with the U.S. being its biggest base. Having offices in both the U.S. and India facilitates 24/7 customer service for Kyra & Vir.

As the company continues to expand its product offering beyond traditional Indian bridal wear to more everyday fashion and accessories, Adani wanted a brand name that better aligned with the company's mission. "Kyra stands for 'strong woman' and Vir is often associated with 'brave man'. Together, Kyra & Vir represents a strong, modern entity with its own sense of style, purpose, and - most importantly - soul," explains Adani.

Kyra & Vir primarily targets shoppers searching for truly unique and one-of-a-kind designs that are tailored to fit their exact measurements. Every client gets paired with a stylist who will work towards designing a custom look that meets their price point. They provide Indian, Western and fusion clothing, jewelry and accessories for women and men. (ANI-NewsVoir)