AIFW AW '17: FDCI announces Jharkhand as 'Partner State'
| Updated: Aug 23, 2017 11:20 IST
New Delhi [India], Mar. 2 (ANI): It is the flavour of the season- that's why crafts are having a field day and taking this whisper to a roar is the Fashion Design Council of India's (FDCI) collaboration with 'Jharcraft.' Jharkhand will be a 'Partner State' for the upcoming season of the Amazon India Fashion Week Autumn Winter 2017, in association with Maybelline New York. The four-day event will be held from March 15-18, at the Jawaharlal Nehru Stadium, Lodhi Road. Jharcraft, is setting an example by creating new opportunities and making it profitable for weavers, giving them a definitive source of employment, while making the best use of available resources. The soul of Jharkhand lies in its handloom legacy, and the highlight of the show will be designer interpretations of the fabric de rigueur- Tussar. The show has been curated by Shaina NC, who will also be presenting her collection for the first time at AIFW. Other designers include, Pinnacle Shruti Sancheti, Rina Dhaka and Dabiri by Divya and Ambika. Sunil Sethi, president at Fashion Design Council of India commented, "Associating with Jharkhand as our Partner State for the Amazon India Fashion Week AW '17, is in continuation of our commitment to preserve crafts, so we look for unique ways to enable this objective. This show with Jharcraft is an initiative of Shaina NC, who is known for her dedicated efforts to promote Indian handlooms. Jharkhand's hidden wonders will be unveiled by designers, who will translate its story through the magnificent swirls of fabric." K. Ravikumar, managing director of Jharcraft, added, "Jharcraft is extremely glad to be associated with Fashion Design Council of India, with the mission of 'crafting opportunities, changing lives' in the rural areas based on sericulture, handloom and other allied activities of Jharkhand. The organisation is a supporting unit to the state, contributing largely to its social, economic and cultural upliftment, with special emphasis on local artisans and underprivileged sections of the state. With the support of FDCI, Jharcraft hopes to provide a platform to the artisans and weavers to merchandise their own products, through the maximum utilization of natural resources and manpower of Jharkhand." (ANI)