Chivas Regal is all set to unveil 'Chivas Alchemy - crafted for senses'
| Updated: Feb 14, 2017 22:47 IST
New Delhi [India], Feb 14. (ANI): Chivas 18, one of the world's best blended scotch whisky, announces 'Chivas 18 Alchemy,' a collaboration with handpicked luxury aficionados. Chivas 18 brings together five virtuosos, each with their own set of skills and penchant for all things fine, to present a blend of experiences that please the five senses. These Alchemists - renowned Designer Ashish N Soni, Luxurista and Entrepreneur Kalyani Chawla, Fashion and Lifestyle connoisseur Sunil Sethi, Curator and Interior designer Sussanne Khan and Fashion and Luxury writer Vinod Nair - will collaborate to present an unparalleled expression of craftsmanship inspired by the generous blend of Chivas18. Raja Banerji, assistant vice president at Pernod Ricard India said, "The inspiration behind Chivas 18 Alchemy was rich and multi-layered Ultra- Premium scotch Chivas 18 which rewards the senses with its 85 unique flavor notes in every drop. Our Alchemists are eminent personalities who have excelled in their craft and have a flair for everything luxurious and definitive. Curated by the brand and the Alchemists, the platform aims to bring alive the exceptional and bespoke experiences of Chivas 18 that exemplify exclusivity and handcrafted luxury." Designer Ashish N Soni, as an Alchemist decoding the sense of smell, said, "Chivas 18 Alchemy is a never seen before collaboration that will conjure a unique sensorial journey through a brilliant deconstruction of the five senses in the most exceptional manner. It is an absolute privilege to be able to represent an idea so novel, and to share the platform with four mavens. This is going to be an experiential treat, which will echo with the discerning like the notes of Chivas 18." Through this collaboration the Alchemists will bring forth modern and luxurious expressions of creativity that arouse the senses, in a tangible melange befitting Chivas18. Reaching out the campaign will deploy digital, ATL advertising and experiential mediums across multiple cities. Chivas 18 is a unique blend of whiskies matured for a minimum of 18 years and selected for their exceptional quality. The result is a sophisticated, luxurious Scotch whisky, with generosity in every drop. On a related note, Chivas 18 was awarded the world's best blended scotch whisky at International Wine and Spirit Competition (IWSC) 2014. (ANI)