Remy martin announces launch of worldwide Microsoft hololens

| Updated: Jul 11, 2017 23:24 IST

New Delhi [India], July 11 (ANI): Pursuing its constant quest for innovation, Remy Martin is all set to launch a global brand mixed reality experience for consumers using Microsoft HoloLens. Rooted in exception experience, Remy Martin launched it in a world premiere in Los Angeles before rolling out to stores and events worldwide. Together with Kazendi, a HoloLens development studio, Remy Martin developed a playful and educational way of explaining to the clients how it is "Rooted in Exception", notably through specializing 70 years ago in Cognac Fine Champagne. Accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House, the client is invited to approach a three dimensional table with topographical design on which the HoloLens are showing holographic elements of Cognac Grande Champagne and Cognac Petite Champagne vineyards. Those eaux-de-vie blended together with specific rules give birth to Cognac Fine Champagne, and its essence within the Remy Martin range, Remy Martin XO. "To us, Mixed Reality is an amazing opportunity for storytelling. How better could we engage our clients and reveal our roots? Our chalk? Our exception? Than by quite literally raising it out of the ground, for our clients to see, and be convinced about Remy Martin thanks to the breath-taking HoloLens technology?," said Remy Martin Global Executive Director, Augustin Depardon. "Ultimately, mixed reality is deeply about engaging people in new social experiences. We are thrilled to launch our first consumer brand experience using HoloLens with Remy Martin, who, although an almost 300 year old brand, keeps on nourishing its exception and tradition through innovation," said Maximilian Doelle, Kazendi Chief Holographic Officer. (ANI)