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Junk food ads are targetting your kids

ANI | Updated: Apr 18, 2018 18:35 IST

South Australia [Australia], Apr. 18 (ANI): The growing awareness of the effects of junk food is slower than the pace of the effect that it has on your child. Understanding all about junk food and how to replace it with healthy eating is something a parent may want to know about.

A University of Adelaide study showed that children were exposed to twice as much unhealthy food advertising as healthy food ones.

"This is the most robust data we've seen anywhere. It is the largest dataset ever used by health researchers for examining food advertising in Australia, and probably the world. Most research in this area is based on only a few days of data, and there are no Australian studies taking seasonality into account," said researcher Lisa Smithers.

The research found that most parents didn't know that regularly consuming fattening junk food could be addictive for children and led to complications like obesity and chronic illness.

Snack foods, crumbed/battered meats, takeaway/fast food and sugary drinks were among the most frequently advertised foods. During children's peak viewing times, the frequency and duration of "discretionary" food advertising were noted to be higher.

The findings are published in the Journal of Paediatrics and Child Health. (ANI)